VivaKi, the digital unit of the giant Paris-based Publicis Groupe, is set to unveil details this week of the online video ad format ASQ that it helped to develop as part of its work with the Rising Tide Coop.
The ad format is essentially a slate before a video that lets consumers choose from one of three ads to watch. It's not revolutionary but could usher in more ad dollars to online video especially given the industry support behind it. Companies such as Publicis, Panache and Visible Measures are pushing the format.
Update: GOOGLE TOO
In a related development, Google announced today a viewer's choice ad called TrueView which will run soon on YouTube. We will have much more on this tomorrow.
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