In the race to provide more tools to advertisers in online video, tech firms like Taboola and Adap.TV are rolling out new features and landing new deals.
Taboola and Revision3 recently reported that Revision3 viewers were 90% more likely to watch another video when Taboola served up recommended video picks for them. Meanwhile, Adap.TV just introduced a new brand measurement tool that tracks viral reach, social media impact and other brand attributes for online video. For more details, check out this week’s New Media Minute.
Daisy’s New Media Minute is produced and sponsored separately from Beet.TV. We are pleased to publish it regularly. AP