LOS ANGELES — Digital shows increasingly should have multi-tiered international release strategies, said David Tochterman, a digital agent with Innovative Artists who sat down with Beet.TV at NATPE LA TV Fest.
He pointed to Crackle's recently released show "Urban Wolf" that is rolling out episode by episode in the United States and via DVD in international markets. That's a model he expects will become the norm with digital projects for big studios like Sony, Paramount and Warner Brothers.
Branded entertainment is also a vital business model for Web shows and Tochterman has been involved in the popular Ikea-led Web show "Easy to Assemble." He discussed how to measure online success with us in this interview.