As advertisers spend more money in Web video, they are increasingly looking for ways to make sure they are getting the most from their buys.
As a result, a number of online video ad networks have been vocal in recent months about their tools for helping protect a brand's investment.
In this week's New Media Minute, I turned to Jason Krebs of the online video ad network ScanScout for tips on best practices for brands and agencies to follow when buying online ads.
Editor's Note: The New Media Minute is published and sponsored separately from Beet.TV. We are pleased to publish this segment on our pages regularly. AP