ScanScout Identifies Appropriate Videos as Advertisers Demand Proper Placements

LAS VEGAS — ScanScout, the online video ad network and technology platform, is finding that as advertisers shift more budget online, their demands are rising to assure that their ads show up in appropriate videos.

At NAB in this week, Daisy caught up with ScanScout's Jason Krebs for this overview of the emerging need and how ScanScout has been at it for four years.

comScore reported this week that ScanScout had 66 million video ads viewed in February, making it the sixth biggest online video ad network.

Much more coverage of NAB to follow, so stay tuned.

Andy Plesser

By Andy Plesser on April 15, 2010 @beet_tv

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ScanScout Identifies Appropriate Videos as Advertisers Demand Proper Placements

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