Hotspotting, an emerging technology that allows users to click on an object in a video to get more information on it or even to buy it, is getting traction with big brands and media companies.

Companies like ConciseClick, VideoClix, and Clikthrough are reporting extraordinary engagement rates and purchase rates when using the clickable capabilities.

Marketers from Mattel to Macy's are making their videos clickable. For all the details on how hotspotting works, who's using it, and what the powerful early data might mean for brands, check out this week's episode of the New Media Minute.

Daisy Whitney

 Editor's Note:  Daisy's New Media Minute is
produced and sponsored separately from Beet.TV.  We are pleased to
publish her segment regularly here.  AP