Google sends nearly four billion clicks per month to news providers, according to Josh Cohen, project manager at Google News.

The company sees this process as a big benefit to publishers.  Whether or not Google unfairly links to content as has been suggested by some news executives, but Cohen says that new producers are "in total control of their content."

Recently Google extended the tools need to block or enhance robots from crawling news content. 

The value of Google News will be a topic of discussion on February 19 at the paidContent2010 conference in New York where Cohen will be a featured speaker.

Beet.TV is a media sponsor of the event and will be covering it.

Andy Plesser, Executive Producer

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