Robert Levitan, chairman and founder of Pando Networks, a P2P distribution company with 30 million installs and major clients including NBC, says that P2P is an essential tool in video content delivery, and he says it can save publishers up to 75 percent of delivery costs.
He says the inherent limits in the public Internet makes P2P adoption important and essential for live streaming of major events.
Despite the promise of P2P, there are hurdles, including the necessity for consumers to download the P2P application to their computer. Levitan expects that Adobe and Microsoft will provide a system to skip the download process sometime in the future.
I interviewed Robert in Madison Park earlier this month. This is the second of two interviews.
Andy Plesser, Executive Producer