As video consumption becomes increasingly less destination based, video publishers are embracing a strategy to get their content out to where consumers are — notably in social networks. 

Today, Revision3, the producer of Diggnation and several other original online video shows, has announced a deal with iWidgets to bring Diggnation clips to Facebook.

Earlier this month in San Francisco at the Beet.TV Online Video Roundtable, I spoke with iWidgets CEO and Founder Peter Yared about the imperative for video producers to embrace a decentralized distribution strategy using widgets.   I've republished the interview today.

Here's the take on the news from Mashable.

"Syndication Could Drive New Revenue for Online Video," Report

More on the opportunities for video syndication in this analysis of the space by Aditya Kishore on Contentinople.

— Andy Plesser, Executive Producer