LAS VEGAS, NV — Blu-ray, the new generation of entertainment DVDs, has an interactive component called BD Live. The functionality allows consumers whose television sets are connected to the Web to interact and integrate additional material into their viewing experience.
This integrated platform was talked about at the last CES and there have been a number of announcements and reviews in recent months. Not sure if this a big breakthrough, but is it one of the important stories coming out of the show.

Although Blu-ray is still in the early stages of adoption, some big players are lining up around BD Live. Later today at CES, a consortium lead by Akamai, Ascent Media and Sofatronic will announce a new integrated workflow and distribution system for BD Live.  Here's the press release.

Here's the take on this by Dan Rayburn

— Andy Plesser, Executive Producer

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