PubMatic, an optimization service that helps publishers earn more ad
dollars, announced the launch of AdFlex today, a targeted, on-demand publishing inventory for ad networks. Andy interviewed PubMatic President Rajeev Goel at the Omma Global conference last week.

PubMatic yields a 30-70 percent revenue lift for the 4,000-plus publishers it works with, Goel says. The company decides with of the 25-30 ad networks that use its service can best monetize every impression and then directs it accordingly.

The press release about AdFlex can be viewed here.

–Kelsey Blodget, Associate Producer