Reuters, the global news organization which produces some 125 video clips a day, has just launched a program to make videos available to publishers big and small on a licensing basis. We first reported on this development last week.
In our second interview with Reuters’ Mitch Koppelman, we learn more about the program. He explains that publishers have a great deal of latitude in inserting advertising around and onto the stream. Moreover, while the terms of the license provides 30 day use, publishers are permitted to provide downloaded media to its visitors.
Downloaded news clips are in increasing demand by site visitors. Last year, in an interview with Tom Kennedy, Managing Editor for
Multimedia at the Washington Post, I was told that the Post provides
more downloads than streams. Here at Beet.TV, nearly a quarter of our views are coming from visitors who download via iTunes.
— Andy Plesser