Adobe Primetime, the television and video services unit of the software giant, has launched a video ad sales platform designed for IP-delivered TV, in an industry first, says Campbell Foster, Director of Product Marketing at Adobe.
The product, called Adobe Primetime TV Media Management (TVMM), was created with Videology. Foster says that the service is for “planned media” not bidded media and is oriented for brand advertisers.
He expects it to be implemented by Adobe’s client base of global broadcasters and distributors.
We interviewed him today at the VideoNuze industry forum in Manhattan today.