Adobe’s Foster: Brands Should Focus More On What Consumers Want

LAS VEGAS – To genuinely personalize today’s customer experience, marketers and agencies need to take a step back from the oceans of data at their fingertips. They should revisit the past and reacquaint themselves with some marketing basics, according to Adobe Video Solution’s Campbell Foster. “Too often, marketers forget about marketing 101,” the company’s Director […]

 

Adobe Teams with Videology for Industry’s “First” SSP for OTT

Adobe Primetime, the television and video services unit of the software giant, has launched a video ad sales platform designed for IP-delivered TV, in an industry first, says Campbell Foster, Director of Product Marketing at Adobe. The product, called Adobe Primetime TV Media Management (TVMM), was created with Videology.   Foster says that the service […]

 

“TV Everywhere” Is Growing Fast, Despite Industry Perceptions, Adobe’s Foster

LAS VEGAS — “TV Everywhere“, the method through which US cable operators allow subscribers online viewing of their bundles, has become the industry’s “whipping boy,” Adobe’s Primetime product marketing director Campbell Foster says. In this video interview with Beet.TV, Foster channels the three main complaints levelled at the system – ranging from “accurate and fair […]

 

Adobe Streaming Video for Major League Baseball and WWE

LAS VEGAS – Adobe has two new customers for its Adobe Primetime digital video delivery and ad decisioning platform:  Major League Baseball and the World Wrestling Entertainment (WWE),  says Campbell Foster, Director of Marketing for Adobe Primetime in this video interview with Beet.TV For the MLB, Adobe is powering the desktop player and the Xbox. […]

 

Adobe Launches Primetime, Inks Deals with Comcast, NBC Sports

CANNES – Viewership of TV programming  by cable subscribers on their digital devices is accelerating quickly , says Adobe’s Campbell Foster in this video interview with Beet.TV.  We spoke with him at the MIP conference where Adobe was a presenter. Even without the Olympics, the number of steams rose seven times year over year, and […]