LAS VEGAS — MPEG-DASH, the digital video standard that uses adaptive bitrate streaming to offer higher-quality video and audio with encryption and cross-platform capability, is increasingly being looked to by video content owners searching for an alternative, says a video server vendor.

“DASH is getting more and more attention out in the real world,” Wowza streaming industry evangelist and VP Chris Knowlton tells Beet.TV in this video interview. “We’re seeing more customers asking us about it as a potential replacement for other formats on the market.”

Knowlton says content owners are seeing DASH capabilities like multi-format encryption capability and 4K video support. “Only a few folks have actually deployed it so far. We have a lot of folks testing it for production,” he adds.

Colorado-based Wowza offers a video server called Streaming Engine for live and on-demand playback. At NAB Show, it unveiled cloud-based video streaming software, meaning broadcasters only need to use its remotely-hosted suite, and said features that previously came with a premium add-on fee are now part of Wowza Streaming Engine’s $65 monthly flat fee.

We interviewed Knowlton at the NAB Show. Beet.TV’s coverage of the show was sponsored by Akamai.  Please find more coverage from Las Vegas here.