NBC has tapped Adobe Primetime as the platform to deliver live and on-demand digital video to of the Sochi Winter Olympics, Adobe announced today. The service will allow cable and satellite subscribers to watch the Olympics across multiple devices including Windows, Mac OS, iOS, Android and others.
Adobe is teaming with Microsoft Azure to deliver the content.
We recently spoke with Jeremy Helfand, VP for Adobe Primetime, about progress with the Primetime. We have republished that video today.