PHOENIX — Software firm PubMatic recently introduced new rich media solutions on mobile phones and will add digital video ones to its repertoire later this year, as it seeks to help manage big data for media companies, says Rajeev Goel, co-founder and CEO of software firm PubMatic, during an interview with Beet.TV at the IAB Leadership Meeting.
PubMatic customers include publishers such as Hearst and Rodale, as well as agency trading desks and demand-side platforms. "We help media companies generate more money through tailored ad experiences," he says. "We are helping publishers manage the explosion of data."
To do that, PubMatic seeks to identify users and manage the connections across multiple consumption channels, since consumers may arrive at a site via a mobile phone, a tablet or a desktop. For more insight into how PubMatic manages that data and the ad buys, check out this video interview.