In a study of MIT Technology Review's online and print consumers, readers found that "native" or sponsored content was ranked number two among the most memorable read, reveals Jason Pontin, Editor-in-Chief and Publisher in this keynote address at the Beet.TV executive retreat held last month in Vieques, Puerto Rico.
Pontin's comments about native advertising begins at about 5:30 in this 15 minute segment.
Update: 3.5: The Washington Post is set to announced a program for sponsored posts, Digiday reports.
In addition to discussing the big trend around native advertising, he addresses paywalls vs. "memberships," the decline of display advertising and the untapped upside of mobile advertising.
He discusses a number of facts which are in this presentation embedded below on this page.