PHOENIX – While impact of video impressions are much different than television viewing, the digital video industry is using similar criteria around demographic guarantees, which is not serving the emerging media well, says Magid Abraham, CEO and co-founder of comScore, in this interview with Beet.TV
We spoke with him earlier this week at the IAB Annual Leadership Meeting.
Andy Plesser
Posted on 03/01/2013 at 10:52 AM by Andy Plesser
MONACO - (Published 11.11.12) The animated GIF, those quirky, short moving images introduced way back in the day by CompuServe in 1987, are making a comeback, thanks in large part to the easy conversion from video to the GIF, format explains David Karp, founder and CEO of Tumblr, in this interview with ...
Posted on 05/21/2013 at 3:00 PM by Beet.TV
Careerbuilder.com uses video content as a tool to unite job seekers with hiring companies. Having recently begun offering video content on their mobile platform, the Chicago-based site has almost doubled their video views, says Patrick Moye, director of design, video and branding for Careerbuilder.com ...
Posted on 05/21/2013 at 2:56 PM by Katy Charles
BOSTON – With the launch of Brightcove Video Cloud Live, Chicago-based automotive classified site Cars.com is looking to bring live video feeds to the forefront of their site in the next year, says Eric Rossi, senior producer of multimedia for Cars.com. Currently, Cars.com produces around three to ...
Posted on 05/20/2013 at 9:47 PM by Katy Charles
BOSTON – Gaiam TV, an online video wellness producer , has is finding success using a paid subscription model. Subscribers are paying due to the variety of highly-produced, long-form content available, says Michal Lebowitsch, product manager at Gaiam TV. After a 10-day free trial, Lebowitsch ...
Posted on 05/20/2013 at 9:32 PM by Katy Charles
Tremor Video’s VideoHub unit has gotten industry certification from the Media Ratings Council (MRC) for its viewability measurement tool, which determines the placement of videos on Web pages, plus engagement and other metrics, the company announced today. We spoke with VideoHub general manager ...
Posted on 05/20/2013 at 9:51 AM by Andy Plesser
BOSTON – Effective video search has been limited, largely because search engines don’t index images. But things are changing with the implementation of Schema, a technology which allows video producers to “wrap” a transcript as an “object” into a video. The Schema initiative ...
Posted on 05/19/2013 at 9:42 PM by Andy Plesser
BOSTON – mDialog, the Toront0-based video advertising technology company, has a new product to insert video advertising dynamically into live programming. The product, launched in collaboration with Brightcove, was announced last month at NAB. Last week at the Brightcove global customer event, we spoke ...
Posted on 05/19/2013 at 9:01 PM by Andy Plesser
LONDON – With the same publishing platform used by its staff and its network of 1,000 contributors, Forbes.com is increasing branded content in the form of articles published on brands’ microsites. The company is publishing about eight such articles a day and is expanding into branded video ...
Posted on 05/19/2013 at 3:25 PM by Andy Plesser
MONACO (originally published 11/20/2012) – Tumblr, which has been a non-commerical blog platform, has announced an agency program for brands who want to share their messages in the form of “storytelling,” explains founder and CEO David Karp in this interview with Beet.TV We interviewed him in ...
Posted on 05/19/2013 at 8:25 AM by Andy Plesser
LONDON – GroupM’s Mindshare already targets many conventional TV ads using online data – but the full internet delivery of TV advertising could unleash even greater targetability. Speaking at Beet.TV’s recent London Video Ad Strategy Summit, the group’s chief digital officer Norm ...
Posted on 05/17/2013 at 11:22 AM by Robert Andrews
BOSTON – Taboola, the video recommendation platform widely deployed on many publisher news sites, is now on mobile devices, on the apps of Time.com and several Hearst U.K. publications, says Adam Singolda, CEO, in this interview with Beet.TV We spoke with him about the growth of Taboola and the ...
Posted on 05/16/2013 at 3:20 PM by Andy Plesser
BOSTON – Joyus, the San Francisco-based video shopping site for women, which raised $11.5 million in a new venture round earlier this month from Time Warner and others, is finding extremely high conversion rates from video views to product sales, says co-founder Diana Williams in this interview with ...
Posted on 05/16/2013 at 12:05 PM by Andy Plesser
