WPP's Xaxis unit is preparing to launch private exchanges for industry verticals including health care and automotive, says Christina Beaumier VP for Global Development in this on-stage dialogue with Joanna O'Connell, Principal Analyst at Forrester Research.
Beaumier explains that both publishers and marketers seek a "safe" and controlled platform to buy and sell premium inventory on a real-time basis — and private exchanges are an important development for the industry. She addresses the luanch of private marketplaces at 3:45 into the segment.
Also in this segment, please see comments by Tom McMahon of Videology and Michael Shehan of SpotXchange.
This segment was taped last month at the Beet.TV executive retreat in Vieques, Puerto Rico.