Video on The Washington Post: It’s “No Longer a Sideshow, it is Prime,” Chief Digital Officer

By on 02/07/2013 6:45 AM @

VIEQUES, PR – Video on the Washington Post has long been a sort of “sideshow” or enhancement to its print reporting, but is now becoming a “prime” platform for breaking news , says Vijay Ravindran, Chief Digital Officer of The Washington Post Company, in this session fromt the Beet.TV executive retreat.

He is interviewed on stage by Jason Pontin, editor and publisher of MIT’s Technology Review, who was a moderator at the event.

Ravindran says The Post is investing heavily in video  programming and distribution and is finding traction with the distribution of The Fold.  Editorial will expand later this spring with the launch of a new show about politics, he says.

The 14-minute conversation begins with a discussion of micro targeting and the recent presidential election.  The discussion of video begins at 7:30 minutes in.

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