The very nature of the active, engaged consumer of Web video news, who often need to click “play” twice before viewing, makes the experience quite different than the “background” noise of cable television news, says Dan Colarusso, Head of Global Programming for Thomson Reuters, in this interview with Beet.TV
He says that the engaged, demanding Web news consumer presents challenges and opportunities for news producers. Also in this interview, he says that Reuters is planning the imminent launch of a consumer-facing Web destination – and video will have a prominent role.
We spoke with him earlier this month at the Beet.TV executive retreat where he was a speaker.
Posted on 02/20/2013 at 6:33 AM by Beet.TV