Enswers Has ACR Provisioning Partnership With Samsung

By on 11/19/2012 1:12 PM @

SAN FRANCISCO — At the Smart TV and Multi-screen Advertising Summit in San Francisco, J.P. Lee, Executive VP of Enswers, the leading provider of automatic content recognition (ACR) technologies and systems, announced that the company signed a deal with Samsung in May, making them the exclusive ACR vendor for Samsung Smart TV in North America.

Lee told Beet.TV contributor Ashley Swartz more about the deal, saying, "We provide our video fingerprinting technology-based ACR on the hardware level, which means people who sign deals with Samsung get to have access to our API and they’re able to build ACR-based applications."  The partnership with Samsung follows the $40 million acquisition of Enswers by Korea Telecom (KT) in December 2011.

In addition to announcing the partnership, Lee also speaks about the future of second screen technology in the video interview.  He explains that currently, in the United States, third-party companies like Shazam and IntoNow are trying to lead the second screen market.  "But what I found in Korea is a lot of the content providers, especially the broadcasting stations, want to have their own app,” he says.  “At the end of the day, I think it’s going to be the content providers who are going to be leading the market, because they’re the ones who are creating the value."

Enswers has been working with a number of broadcasting stations in Korea, who are using the company’s ACR technology to build their own second screen apps, and Lee believes that we will see a similar trend in the United States.  Big content providers like NBC or Disney will want to have their own second screen apps instead of working with third-party companies and splitting revenue.  "So our goal here is to basically provide a better technology at a cheaper price so all these content providers can have their own branded app."

Megan O’Neill

Recent Videos
image
Hulu’s Naylor: Majority of Views Now in the Living Room

FOR LAUDERDALE –  Hulu, the popular entertainment video portal,  is seeing a majority of its views coming via devices that connect to the television, says Peter Naylor, SVP of Advertising Sales, in this interview with Beet.TV He says that some 60% of viewers are now consuming content in their living ...

image
A Wonderful, Unexpected Run/Walk to Fight Cancer with Tracey Scheppach and David Moore

FORT LAUDERDALE –  Cancer has touched so many of us — and sometimes it hits very close to home.  Such is the case for SMG’s EVP Tracey Scheppach whose son Ryan, 9, is battling leukemia.  His official diagnosis is High Risk Pre-B ALL (Acute Lymphoblastic Leukemia).   Tracey has taken to ...

image
The Transformation of Television Advertising via Addressable is Inevitable, Videology’s Castree

FORT LAUDERDALE — It’s going to be gigantic when all the technology is in place – but why let the future get in the way of disrupting the present? “At end of 2015, we’ll be lucky if 3% of the total video universe is transacted programmatically,” ad tech firm Videology ...

image
Deduplicate Audiences With Cross-Media Planning: Nielsen’s Hohman

FORT LAUDERDALE — If you advertise to reach an audience demographic in online video and in TV, you may think you have maximised your reach – but, if some viewers saw your ad in both media, have you overpaid? Nielsen agency solutions MD David Hohman says new measurement tools like his own ...

Screen Shot 2015-01-30 at 12.28.37 PM
Full Ad Viewability Comes With A Price: Google’s Hong

FORT LAUDERDALE — So you’re an advertiser and you only want to pay for ads that humans can actually see? Be careful what you wish for – today, that may be like cutting off your nose to spite your face. “They believe they should have always been paying for the viewable ...

image
MEC’s Shenan Reed: Programmatic Need Demystifying

FORT LAUDERDALE – Programmatic buying is a more automated process, but that doesn’t mean it’s less expensive, says Shenan Reed, President of Digital North America at MEC, at the Beet.TV executive retreat this past weekend. However, that is a popular misconception among some brands. ...

michael glantz revised
Simulmedia’s Glantz: We are Measuring Business Outcome from TV Ads

FORT LAUDERDALE – Advertising technology company Simulmedia is aiming to link business outcomes to TV ads, says Michael Glantz, Manager of Business Development at Simulmedia at the Beet.TV executive retreat this past weekend. TV ads have been measured traditionally on reach and frequency, but layering ...

image
Xaxis and the Wharton Future of Advertising Program Join Beet.TV for Video Series of Industry Influencers

Beet.TV has begun production of a 50-part series of personal interviews with noted advertising and media luminaries. These will be short videos of individuals who have impacted the course of the industry. Titled the “Media Revolutionaries,” the series is being co-produced with WPP’s Xaxis ...

image
It’s Basic: Better Ad Viewability Drives Better Sales: comScore’s Fulgoni

FORT LAUDERDALE — After the discovery that some advertisers were paying for video ads which were not being viewed by actual consumers, the Media Ratings Council last year defined a standard for “viewability”. Now some brands are finding a link between increased viewability and improved ...

image
Content Indexing As Important As Traditional Data Collection: Veenome CEO

LAS VEGAS – The content that a viewer chooses to watch may be just as, if not more, important for targeting as traditional demographic data collected about said viewer, says Kevin Lenane, founder and CEO of Veenome. This concept, which Veenome focuses on, is termed the “viewing moment.” By ...

Screen Shot 2015-01-28 at 11.59.12 AM
AOL is Linking Content and Audience, Martinez explains

FORT LAUDERDALE – One of AOL’s goals these days is to help guide ad partners through the complexity of today’s digital marketplace, says Marta Martinez, Global Head of Video Sales, AOL Inc., at the Beet.TV executive retreat this past weekend. “A lot of my role is education and ...

image
Mediaocean Pursues Convergence Tools in 2015

FORT LAUDERDALE –  Media agency software giant Mediaocean has its sights set on convergence tools in 2015, says Cordie DePascale, VP Product & Partner Solutions at Mediaocean, at the Beet.TV executive retreat this past weekend. The company recently struck a partnership with Videology to integrate ...

loader