Web Series Creator Greg Ash On The Impact Of The Second Screen On Storytelling

By on 11/07/2012 11:13 AM @

As growing numbers of television viewers are turning to their second screen devices (i.e. laptops, smartphones and tablets) while watching their favorite TV programs, more and more content designed with the second screen in mind is coming to fruition. 

We spoke with Greg Ash, writer, director and star of Super Chill, a multi-screen web series and finalist in the recent Samsung Second Screen Story Contest, who gave us his take on the second screen’s impact on storytelling.

In the interview, Ash told us about Super Chill, which he describes as "a playful comedy set in Portland."  He says, "it’s the story of two misfits—a British filmmaker, played by myself, and an American actor, played by Vin Shambry, and these two misfits meet one day on a park bench and set out on a journey, perhaps a little bit naively, of wanting to pursue their dreams in Hollywood."

Super Chill takes a creative approach to the second screen, setting up security cameras around Portland that let viewers get a glimpse into the lives of secondary characters on their devices while the main characters and narrative appear on the primary screen.  Ash says, "We felt that it was a great way of presenting the world that we were creating in Super Chill, giving glimpses of other locations, other characters, but that it was done in a manner that didn’t take away from the primary content."

Ash believes that this second screen content gives the series a presence that is more like literature than the traditional film or television show.  "I like the way in literature that you will get glimpses of what different characters are doing.  In works like Dickens you get this kind of broad tapestry of a city.  We found that the security camera footage was perhaps a modern version of this, giving the viewer that chance to sort of be omniscient and to see what other things were going on within this world of Super Chill."

Megan O'Neill

Recent Videos
image
Facebook’s Carolyn Everson On Overcoming a Setback as a Young Entrepreneur

Facebook’s VP-Global Marketing Solutions Carolyn Everson went to college thinking she would become a broadcast journalist. But a subsequent stint in consulting that led her to a job at Disney ignited her love of media and technology for good. “That was the beginning of me seeing what it would be like to ...

image
Old Media Resurface In A World Of Change: Susan Lyne

In the narrative of media evolution, what was once new becomes old and, ultimately, becomes obsolete. But vinyl music is enjoying a bounce – so what chance a return for other media formats? “I’m seeing people beginning to pick up formats that were considered dead and reimagine them,” ...

image
SMG’s CEO Desmond on Business Success: “Be Humble and Listen”

Riding the crest of a wave is a pretty good feeling. But the bigger lessons can come from falling off and hitting the bottom. Many a business guru is fond of the ironic value of failure. That’s a notion that the boss of one of the biggest ad groups subscribes to, too. “I’ve always learned ...

image
Xaxis’ Lesser Followed The Paternal Path To Change Advertising

Why did you get in to advertising? For Brian Lesser, it was because his dad showed him the ropes. Now Lesser runs WPP-owned Xaxis, one of the technology companies helping make advertising more targeted and more relevant. “When I was a kid, my father ran advertising agencies … I always liked the ...

519025316_c_648_367
From Mississippi Teenage DJ to Media Mogul, the Amazing Journey of Bob Pittman

Now the chairman and CEO of iHeartMedia, Inc., Bob Pittman got his start in the media business as a 15-year-old disc jockey in Mississippi, where he grew up. Motivated to earn money so he could take airplane flying lessons, he first applied to the local men’s clothing store and then tried to get a job ...

image
Privacy Concerns Slowing Ad Targeting In Europe: Furious Corp’s Swartz

Through the eyes of a US marketing exec, Europeans are, notoriously, relatively more concerned about how ad targeting might impinge on their personal data. A recent report from Belgium’s data protection agency claimed Facebook tracks computers of users without their consent, whether they are logged in ...

image
Research: Digital Video Growing On Live, Long-Form Demand

The old adage used to be that digital video had to be short, that viewers wouldn’t sit and watch it in long sessions. That may have been true on the desktop – but video ad tech company FreeWheel’s latest quarterly market report shows new devices are now driving online video ever more ...

image
Advertisers Lagging Consumers On Mobile: IPG’s Johnson

The data continues to point to a disconnect – consumers have flocked to consume content and engage socially using mobile devices, over desktop alternatives. So why have advertisers still not piled in to mobile at the same rate? “It’s sometimes an afterthought,” IPG Mediabrands global ...

image
IPG Chairman Emeritus David Bell: “An Igniter of People’s Talents”

Interpublic Group’s chairman emeritus David Bell grew up expecting to become a litigator, but when he decided at the last minute not to go to law school and turned his sights to advertising, he got lucky with admission to Leo Burnett’s training program. “I was the only one of 19 that didn’t have an ...

Irwin Gotlieb
The Thrill of the Media Biz Past, Present and Future: an Interview with Irwin Gotlieb

In Irwin Gotlieb’s view, what should make the ad industry exciting to young people is the variety of skills they’ll get to learn and clients they’ll get to serve. “If someone were to watch me in any given day, I still read scripts for television shows, I still make calls on development, and yet in ...

image
Creative Directors Are Warming Up to Data: Annalect’s Matts

Some creatives have continued to view data as an intrusion that undermines their work by valuing algorithms over instincts, but that may be starting to change. One development that creatives are excited about is the availability of programmatic technology that allows them to show hundreds of different ...

image
AdTech’s Torrid M&A Pace Powered by New Buyers, LUMA’s Kawaja

Through January to October 2014, the total value of ad tech deals totalled $3.8 billion, according to a report from investment bank Coady Diemar Partners at the time. And things are about to get bigger. Terence Kawaja, founder and CEO of media M&A advisory LUMA Partners, says his firm is advising on ...

loader