CHICAGO — GRPs are starting to become the norm for online buying, but TV will also begin to use more digital metrics in media buying and planning, says Michael Glantz, analyst with Forrester Research. Beet.TV contributor Ashley Swartz spoke to Glantz at the Beet.TV Advertising Leadership Summit in Starcom’s Chicago offices for a discussion of Forrester’s recently-released report on the role of GRPs in digital media.

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