Citing the just-released, comprehensive study of digital advertising, titled “The Digital Media Forecast 2012 – 2017,” Forrester Research Principal Analyst Joanna O’Connell says that video advertising will be the fastest growing sector of digital advertising, increasing by 26 percent compounded yearly through 2017.
O’Connell is a co-author of the study.
In this interview, she says that exchange-based display and video advertising will comprise 30 percent of the market in five years.
More on the Forrester findings in Ad Age.
Posted on 10/10/2012 at 9:13 PM by Andy Plesser