As TV advertising dollars flatten out in both the United States and Western Europe, broadcasters will need to find growth in IP-based opportunities especially those in connected TVs, says Sorosh Tavakoli, Founder and CEO of London-based ad platform Videoplaza in an interview with Beet.TV.
Connected living room homes and IP devices will surpass the number of TV and PC homes by 2014, according to a report Videoplaza commissioned that was conducted by research firm IHS Screen Digest. The study found that at the end of 2011, there were about 124 million active connected living room devices across North America and Western Europe, including TVs, gaming consoles, and set-top boxes, compared to 245 million PCs and 305 million TV homes. By the end of 2014, the number of connected living room homes will surpass the number of PC and TV homes, the report finds.
“The number of devices is the first indication of how consumers are changing their behavior,” Tavakoli tells Beet.TV in this video interview. “You can expect audiences to shift from consuming video from a broadcast model to an IP-delivered model.”
Broadcasters need to develop strategies for these changes, encompassing content, devices, distribution and technology, he adds. For more details on how to approach these changes in the marketplace, check out the interview. To download the VideoPlaza report for free, visit the company’s Web site.