The notion of addressable TV, a scenario in which broadcasters and marketers "narrowcast" content on a one-to-one basis to a viewer, is still very much in the early stages, but it can become a reality if marketers use consumer data to reach specific individuals.
This was one of several topics discussed wih Jen Soch, Managing Director of Global Accounts for MEC, a unit of WPP.
Soch was a speaker as last week's BRX Video Summit in New York.
MIAMI – The Summer Olympics in Paris will be another sign that the world has moved past the isolation of the pandemic as millions of people travel to France to see the global sporting event. Millions more will watch the games on television as NBC Universal expands coverage among a wide variety of sports on […]
Yahoo is bringing its cookieless identity solution to Connected TV, to meet an “explosion” in CTV ads, in the latest example of identity technology finding application in TV advertising. According to its announcement: “With Yahoo Identity Solutions services including Yahoo ConnectID and Next-Gen Solutions, Yahoo DSP advertisers can continue to target and measure the performance […]
SAN JUAN, PR — One of the hottest software trends in ad-tech has been the emergence of “clean rooms”. The software helps companies combine and overlay data sets in a privacy-compliant manner, allowing for deduplication, segment creation and so on. For Gillian Rudich, VP, Strategic Partnerships, TransUnion, clean rooms offer transparency and privacy, as well as […]
LAS VEGAS – Walgreens, the storied drugstore chain founded in Chicago in 1901, took a bigger step into the digital age with the founding of its retail media network in 2020. Walgreens Advertising Group, or WAG, is another way for the company to connect customers with trusted brands. “I always wanted to be part of […]
SAN JUAN, PR – An estimated $11.1 billion this year will be spent on political advertising in the United States as Donald Trump and Joe Biden vie for second terms as president. Amid the barrage of political ads, independent or undecided voters will seek reliable, fact-based news – and that’s a good reason for consumer […]
SAN JUAN, PR – Streaming television pioneer Roku not only has more than 80 million active accounts for advertisers to reach, but also which with whom to transact. These shoppable features mark an evolution of the platform beyond driving subscriptions for direct-to-consumer services such as Netflix and Disney+. “Consumers have more of an affinity for […]
LAS VEGAS – Publicis Groupe’s Epsilon unit aims to make advertising on retail media networks more effective with this month’s launch of Epsilon Retail Media. The platform applies artificial intelligence and person-level identifiers in the ad server to help brands target shoppers on retailers’ media properties and the open web. “When we talk about person-level […]
SAN JUAN, PR – Many consumers have shifted their television viewing to streaming video, leading advertisers to set aside a bigger portion of their media budgets to connected television. However, they have faced frustrations with determining whether their ads are being seen within the walled gardens of video apps for smart TVs. “Transparency in connected […]
SAN JUAN, PR — In an era where advertisers seek to captivate audiences with more engaging and personalized content, cutting-edge AI technology is transforming the way we understand and interact with video advertising. One company is harnessing the power of AI to create immersive experiences that drive business outcomes for advertisers and publishers alike. In this […]
The POSSIBLE conference in Miami on April 15 to 17 will bring together advertising and marketing executives to share ideas and insights on the latest innovations that shape brand management. “I’m really excited about POSSIBLE this year,” Seho Lee, head of sales, strategic verticals at Uber Technologies, said in this interview with Lisa Granatstein, editorial […]
The landscape of digital commerce and advertising is evolving rapidly, and nowhere is this more apparent than at industry events like ShopTalk. The big retail conference is evolving as the industry sees the fusion of retail with advertising, in the shape of retail media. In this video interview with Beet.TV at the event, Amy Lanzi, CEO […]
SAN JUAN, PR – Retailers that sell digital advertising on their own websites are looking to expand these capabilities throughout the open web with what is known as offsite advertising. A key strength is audience targeting based on the purchase histories of their customers. “The expansion of offsite is really delivering on a lot of […]
Innovid on Tuesday launched its Harmony initiative to help optimize the advertising ecosystem for connected television. As part of the effort, the adtech company released Harmony Direct to help ensure that more advertiser dollars go to video publishers. “We’re about to see a significant jump in the growth of CTV,” Zvika Netter, co-founder and chief […]
SAN JUAN, PR — Omnicom thought the fusion of shopping and media was so important that it made a whole division, Omnicom Commerce Group, dedicated to the topic in June 2023. Early this year, OCG execs have been appearing at key industry events like Beet Retreat San Juan and Shoptalk. In this video interview with Beet.TV, Jacquelyn Baker, […]
SAN JUAN, PR – Smart-TV startup Telly aims to change the value proposition for consumers by offering them free televisions in exchange for seeing advertisements. The promise for marketers is that campaigns have a greater chance of being seen – Telly’s set has twin screens, the lower of which shows unobstructed ads and information. “They’re […]
SAN JUAN, PR – Media-measurement company Comscore in March received accreditation from the Media Rating Council for national and local television household-level measurement. The accreditation was a significant step in Comscore’s role in helping to set the value of ad transactions, or what are known currencies. In this interview two weeks before Comscore’s accreditation, Beet.TV […]
SAN JUAN, PR — Joe Lerner, Executive Director of Advertising Sales at XUMO, has a bone to pick with the complicated jargon of the streaming media space. Diving into an industry replete with acronyms and blurred lines, he advocates for a more straightforward approach to delivering content to consumers. Whether on CTV, OTT, AVOD, or SVOD […]
The increasing integration of CTV into programmatic channels is not accidental; it’s a move driven by the pursuit of precision and comprehensive measurement. “We’re seeing more CTV in programmatic these days because of the precision that programmatic brings in the measurement,” explains Jen Kisling, VP, Programmatic Sales at Paramount. “More than half of our business […]
LAS VEGAS – Retailers that sell advertising seek to differentiate themselves with extensive information about the buying habits of their customers. Discount chain Dollar General has 90 million reachable consumers with its DG Media Network. “Dollar General Media Network was born out of a problem that we were trying to solve for DG’s marketing,” Molly […]
SAN JUAN, PR – The popularity of connected devices such as mobile phones and smart TVs has expanded the opportunities for brands to drive direct transactions with consumers. Shoppability is more pervasive, but that doesn’t mean every advertisement should be geared to drive a response. “Shoppability certainly appears to be everywhere these days. The question […]
Last month’s Beet Retreat in San Juan was an extraordinary gathering of 180 industry leaders for three days of deep learning, conversations and networking. We covered a broad range of topics from streaming video and data to commerce media and, of course, AI. The participants were deeply engaged. Their conversations were both honest and aspirational. […]