Fast-Growing Dailymotion Finds Traction with Interactive Pre-Roll Ads

Dailymotion, the big Paris-based video sharing and entertainment site, has seen traffic in North America grow to 13 million monthly unique users from just 8 million last year.

Monetizing these video views, Dailymotion has been experimenting with interactive pre-roll advertising, using technology from Innovid.

Last week, we interviewed Roland Hamilton who heads up sales in North America for Dailymotion. He says that consumer reaction to this new sort of pre-roll ad unit is "off the charts."

This interview was done at the Kantar Video event in Manhattan. Handling the interview is Jamison Tilsner, who has the title Evangelist at Kantar Video.

Today, Dailymotion announced a number of key executive hires in the U.S.

Andy Plesser

Editor's Note: Beet.TV has no financial arrangement with Kantar Video or Jamison. We are grateful for Jamison's help.

Posted on 08/03/2010 at 9:02 PM
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