LOS ANGELES — With 300,000 downloads, NPR is one of the most popular Apps for news and is demonstrating the popularity of radio on the iPad. 

With some 2 million sold, we reckon that 15 percent of users have National Public Radio on the new Apple device.

The latest numbers were shared with Beet.TV in this interview by Vivian Schiller, President and CEO of NPR.   We spoke with her Wednesday at the All Things Digital conference where she was a feature speaker.

The NPR App has been popular since the introduction of the iPad.  Back in April, The Wall Street Journal's Shira Ovide wrote that three days after launch, 10 percent of iPad owners were downloading the NPR App.

Also in this interview, Vivian speaks about the state of journalism and offers her take on the upcoming "paywall" at The New York Times.  Before joining NPR, she was general manager of the NYTimes.com. 

New York Times has 350k iPad Apps Downloaded in One Week

Meanwhile at The Times, the new iPad App has been downloaded 350,000 since it was introduced on June 1, a spokeswoman told us today.

A spokesperson for The Wall Street Journal told us  that downloads of the paper's iPad App are brisk, and says that there are at least 100,000 "active" users of the App, which she says gives a better "sense of usage."

A published report in England says that the Financial Times has had 130,000 downloads since it was introduced two weeks ago.

Over at paidContent, David Kaplan reports that Esquire magazine has had 100K iPad downloads.

Below is a video piece about NPR produced in April by the Wall Street Journal.

Andy Plesser, Managing Editor