Apple’s iPad is Huge as Radio Device: NPR has 300K Apps Downloaded, CEO Vivian Schiller

By on 06/05/2010 9:49 PM @beet_tv

LOS ANGELES — With 300,000 downloads, NPR is one of the most popular Apps for news and is demonstrating the popularity of radio on the iPad. 

With some 2 million sold, we reckon that 15 percent of users have National Public Radio on the new Apple device.

The latest numbers were shared with Beet.TV in this interview by Vivian Schiller, President and CEO of NPR.   We spoke with her Wednesday at the All Things Digital conference where she was a feature speaker.

The NPR App has been popular since the introduction of the iPad.  Back in April, The Wall Street Journal's Shira Ovide wrote that three days after launch, 10 percent of iPad owners were downloading the NPR App.

Also in this interview, Vivian speaks about the state of journalism and offers her take on the upcoming "paywall" at The New York Times.  Before joining NPR, she was general manager of the 

New York Times has 350k iPad Apps Downloaded in One Week

Meanwhile at The Times, the new iPad App has been downloaded 350,000 since it was introduced on June 1, a spokeswoman told us today.

A spokesperson for The Wall Street Journal told us  that downloads of the paper's iPad App are brisk, and says that there are at least 100,000 "active" users of the App, which she says gives a better "sense of usage."

A published report in England says that the Financial Times has had 130,000 downloads since it was introduced two weeks ago.

Over at paidContent, David Kaplan reports that Esquire magazine has had 100K iPad downloads.

Below is a video piece about NPR produced in April by the Wall Street Journal.

Andy Plesser, Managing Editor

Recent Videos
Upfronts Won’t Die In TV Renaissance: Magna Global’s Bayer

FORT LAUDERDALE — If you think the coming age of buying addressable, internet-style ads in the blink of an eye is going to mean an end to the TV ad industry as we know it, think again. “I think we’ve entered …a renaissance of television,” Matt Bayer, SVP of advanced TV at Magna ...

Brienna Pinnow, Experian
Experian Gearing To Launch Connected Addressable TV Platform

FORT LAUDERDALE — “This has really been the year of addressable TV. We’ve done literally triple the amount of work compared to 2014,” according to Experian addressable advertising product lead Brienna Pinnow. Now the data company wants to do more? But what exactly? “To develop ...

More Safeguards Needed For Dynamic Ad Creative: Bank of America’s Paskalis

The concept of dynamic ad insertion – through which, consumers would get served a brand ad with different content, depending on their targeting profile – has been talked about for a couple of years now. The exciting reality may be around the corner, if the industry can persuade brands it is a ...

Context Of Viewing Still Matters To Ads: Videology’s CEO

Now that online video ad targeting technology can reach advertisers’ ideal audiences wherever they are watching, what is the use for the old model, in which buyers place their bets on shows with audiences they believed to be matched? The new doesn’t have to trump the old, says video ad tech ...

Too Soon For Dynamic Creative Ads: DISH’s Gaynor

Super-targeted TV advertising is just around the corner, but don’t expect the content of those ads to be served dynamically just yet. That’s according to DISH media sales and analytics VP Adam Gaynor. In this video interview with Beet.TV, he says: “Advertisers no longer need to use ...

Castree On Videology’s “Sand, Rocks & Boulders”

FORT LAUDERDALE — It’s one of the major ad tech vendors promising to define the emerging video advertising space. But what is going on at Videology lately? The way North America MD Tim Castree describes, Videology is a little bit like geology… “Sand — How we can use our ...

Cut The Fraud Bull From Ad Pricing: GroupM’s Gotlieb

If you want to price digital advertising appropriately, don’t just look at the rapidly-growing supply of inventory, look beneath the surface for what is really real. That’s according to veteran ad exec Irwin Gotlieb, the chairman of ad group GroupM. “Supply measured without taking in to ...

Context Still Matters For TV Ads: FreeWheel’s Rothwell

Does the coming age of one-to-one, super-personalized TV ads make the traditional process of buying ads against shows of a particular type dead in the water? Not at all, says FreeWheel agency and brand relations VP James Rothwell, whose company helps place video ads. “Context still matters,” ...

Data Will Set Context Free: SMG’s Scheppach

Advertisers are getting excited by the possibilities for super-targeted TV marketing promised by new ad tech platforms. In fact, to many, it looks like the days of traditional TV ads, which are bought against the context of demographic audience profiles, are numbered. But things are set for a correction, ...

How Simulmedia Tracks The ROI Of Linear TV: VP Storan

FORT LAUDERDALE — It may be old-fashioned linear TV, but that doesn’t mean you can’t bring internet-like next-gen ad measurement to the ‘ol box. That’s what Simulmedia, the ad technology vendor, is doing. Although the company focuses on helping clients find the best inventory ...

Two Steps To Scaling Addressable TV Heights: Invision’s Marshall

FORT LAUDERDALE — This year, the promise of “addressable TV”, allowing advertisers to target individual TV sets, became a reality. But it remains just a slither of a US TV industry that is worth circa $75 billion. “There’s two parts to scaleability with addressable:,” says ...

TV Ad Super-Targeting Is Ready To Scale: Eyeview CEO

FORT LAUDERDALE — Last year was been characterized by the industry wondering when TV platforms would open up to support addressable TV advertising. This year seems to have been characterized by actual roll-out. Next year could mean larger-scale adoption. “The concept of being able to target ...