LAS VEGAS — Founded by three ex-Googlers, Howcast is the New York-based video production and distributor of "how to" videos on a wide range of subjects.
Lately it has been creating campaigns for big marketers, seeking branded web video.
GE has a giant "takeover" ad on the directory page of Howcast's YouTube channel, something we haven't seen on giant video sharing site, although it is not the first, a YouTube spokesperson tells us.(See the screen shot below.)
The videos promote GE's health care business. The company produced 45 videos for the campaign; we like this one: How to Build Your Own MRI Machine.
At NAB last week, Beet.TV Senior Producer Daisy Whitney caught up with one of the three co-founders, Sanjay Raman, who spoke about the program the company did for GE.
Andy Plesser, Executive Producer
FULL PAGE TAKEOVER OF HOWCAST YOUTUBE DIRECTORY PAGE (below)
Posted on 04/22/2010 at 6:55 AM by Andy Plesser