SAN FRANCISCO — While the iPad is elegant, distributing a new type of video file along with formats for other emerging platforms such as HTML5, it could create unexpected costs for the the industry, says Anthony Soohoo, SVP at CBS Interactive in comments during the Beet.TV Online Video Executive Roundtable that took place on Wednesday.

Kara Swisher, co-executive editor of AllThingsD, queried several of the panelists about new devices in this except from the session.

Marc Ruxin, Universal McCann, EVP, Chief Innovation Officer, said that the iPad is too big as a mobile device.  Comcast's SVP Karin Gillford and Brian Buchwald, EVP for NBC Local Media, both see the iPhone and mobile as the most important device development.

Adobe's Jen Taylor, Director, Flash Content Creation + Distribution, says the long anticipated "connected living room" is the most important device trend right now.

This is the first of several excepts of Thursday's event.  You can watch the two hour session in its entirety right here

Special thanks to Kara Swisher for helping out with moderating chores.  Also to our hosts at CBS Interactive and the conference sponsors Ooyala and YuMe.

Much more to come from this event.


Brian Buchwald, NBC, EVP, Integrated Local Media
Gregg Colvin, Fox Interactive, VP of Business Development
John Evershed, Mondo Media, Co-founder and CEO
Karin Gilford, Comcast Interactive Media, SVP, Online Media
Jeff Jordan, Omniture, Product Manager, Video Analytics
Jayant Kadambi    , YuMe, Co-founder and President
Bismarck Lepe, Ooyala, President of Product Strategy
Jim Louderback    , Revision3, CEO
Keith Richman, Break Media, CEO
Grant Ries, BlueKai, Chief  Revenue Officer
Marc Ruxin, Universal McCann, EVP, Chief Innovation Officer
Anthony Soohoo, CBS Interactive, SVP, Entertainment & Lifestyle
Jennifer Taylor, Adobe    Director, Flash Content Creation + Distribution

Kara Swisher, AllThingsD
Andy Plesser, Beet.TV

Andy Plesser, Executive Producer