Taboola’s Cookies Could Sweeten Video Views for The New York Times

By on 11/23/2009 9:14 AM @beet_tv

Taboola is not a Middle Eastern grain dish, but an Israeli start-up that provides a solution to surface recommended videos for visitors to CNN.com, HowCast, 5min, Demand Media, the NBA, and now on The New York.

The company has placed cookies on some 50 million unique users and has built profiles around individual viewing interests.  With this large database, the company can provide publishers with a highly targeted list of recommended videos.

These recommended videos are displayed as a series of thumbnails, displayed horizontally or vertically on the page.

The system was just implemented on The New York Times video section.   The videos are listed under the title "Other Videos You May Like."

Taboola provides its hosted service free of charge.  It has various revenue sharing models with publishers.  This mostly involved the insertion of intermittent text ads among the recommended videos.

The company has raised $6 million and opened an office in the U.S. earlier this year.  The most recent raise was last November, TechCrunch reported.

Taboola was founded in 2007 by a team of veteran Israel National Security Agency researchers with experience in practical mathematics and large scale data-mining.

The company recently announced an implementation with Brightcove for Brightcove customers.  A simpler solution from Taboola is widget which is easily embedded on most Web sites and blogs.

I sat down with CEO Adam Singolda in the Beet.TV studios in Manhattan earlier this month.

Andy Plesser, Executive Producer

Recent Videos
image
Live Video Streaming Format MPEG Dash Embraced by Akamai, Google, Adobe, Microsoft others

LAS VEGAS – MPEG Dash — the emerging live video format for cross-platform streaming, has picked up considerable traction over the twelve months with the participation of major players including Google’s YouTube, Microsoft’s Azure, Adobe Primetime and Akamai, explains Will Law, Chief ...

image
Microsoft says Streaming Olympics was Turning Point for its New Cloud Offering

LAS VEGAS —  Microsoft’s global, cloud-based platform for delivering video, called Azure, is gaining momentum and customer wins in the aftermath of its successful streaming of the Winter Olympics, says Bob DeHaven, GM of Worldwide Communications and Media, in this interview with Beet.TV The ...

image
Microsoft Announces Support for Fast-Emerging Streaming Standard MPEG-Dash

LAS VEGAS  – One of the top stories from the NAB Show was the accelerated support of streaming  video standard MPEG-Dash, perhaps  most notably with the announcement from Microsoft that it will support Dash with its media solutions. At NAB, we interviewed Iraj Sodagar, Principal Multimedia Architect ...

image
Making Content Marketing Accountable To Drive Business, MediaCom’s Sean Black Explains

Content marketing has always been a part of advertising, but the big difference is that content is finally accountable, says Sean Black, Managing Partner and Group Digital Director at MediaCom, during an interview for Beet.TV with Paul Kontonis, SVP Strategy & Sales at Collective Digital Studio. ...

image
Branded Video Must be Tailored to the “Venue,” Mindshare’s Migliozzi

Branded video performs best when it’s tailored properly to the platform, says Joe Migliozzi, Digital Lead at Mindshare NA, in an interview for Beet.TV with Paul Kontonis, SVP Strategy & Sales at Collective Digital Studio. “The consumers are defining the platforms for the brand. If ...

image
Digital Planning will Come to TV Ad Buying, but Not So Fast, Nielsen’s Amit Seth

SAN FRANCISCO – While measurement tools like Nielsen’s OCR allows TV ad buyers to identify online audiences to match TV buys, which are primarily for “make goods,” there are strong headwinds against changing the way that TV ads are sold via upfronts and other conventional means, ...

image
Old Fashioned, “Mad Men” TV Ad Trading Must Stop: Mediaocean’s Woollard

SAN FRANCISCO — Programmatic ad trading techniques could eliminate costs and cut time by bringing ad buying in to the digital 21st century, says one ad tech vendor. “The way that TV is bought has been the same way since the Mad Men days – I pick up the phone, I do a deal,” says ...

image
Ad Buyers Want Linear TV Sales To Go Programatic, Experts

SAN FRANCISCO — IPG’s insight agency Magna Global is using the current TV upfronts, the annual process by which TV networks sell advertising inventory for the year ahead, to push cable networks to adopt programmatic trading techniques. Says Magna Global USA president Kristi Argyilan: ”We ...

image
‘Programmatic Is Not Just For Performance’: Magna Global’s Brunick

SAN FRANCISCO — Data-driven buying processes beget data-centric advertising. At least, that’s how the evolution of the collection of automated and algorithm-heavy trading techniques dubbed “programmatic” has played out so far. But are things changing? “We’ve put it in to a ...

image
Elemental Technologies Now Powering Video Encoding for BBC iPlayer, Integration with Adobe Primetime

LAS VEGAS – Elemental Technologies, the Portland, Oregon-based video encoding software company is powering the “entire BBC iPlayer infrastructure,” says CEO Sam Blackman, in this interview with Beet.TV at the NAB Show. For the BBC and other customers, the video encoding happens increasingly ...

image
Programmatic TV Needs Quick Wins: INVISION’s Miller

SAN FRANCISCO — Automated, “programmatic” trading of digital ads in linear television may have a long and bright future ahead – but it will need some adoption victories in the here and now before that dream becomes a reality, says an ad tech exec. “It’s about what can be ...

image
Why Brands Embrace & Push Back on Content Marketing, Maxus’ Lori Greene Explains

While much has been said about some recent high profile content marketing campaigns, many brands are taking a cautious approach, explains Lori Greene, Director of Content at Maxus, a media agency unit of GroupM Worldwide/WPP. In this on stage session with moderator Paul Kontonis, Greene explains best ...

loader