Why Blog When You Can Tweet? Anil Dash Explains

13-03-01-03-26.jpg
By on 06/11/2009 7:38 AM @beet_tv

In the era of Twitter and Facebook, having an individual blog is essential as it is "yours,"  says Anil Dash, the chief evangelist for SixApart, the big San Francisco-based blog software company.

Anil explains that while social networks ebb in and out of vogue and present content changing ideas, having a blog is always controlled by the blogger.  He also explains the value of blogging in search optimization.

In this interview, he says that TypePad is readying a major redesign.  SixApart also has Vox and Movable Type. I interviewed him last week at the Mediabistro Internet Week event held at the Times Center.

Beet.TV uses TypePad as its publishing platform.

Andy Plesser, Executive Producer

Video Transcript

Anil Dash:  One of the things blogs excel at is they make themselves easy to find in search engines by giving them the behaviors that Google or Yahoo! prefer. So, frequently updating, automatically archiving things, having feeds for your content, those things all happen automatically so you don't have to be an expert at search engine optimization. You can just be doing the actions you would do of blogging, posting videos, writing about the content you're interested in and the tools will do the rest for you.

Andy Plesser: 
Now in terms of TypePad's integration with Twitter, do you suggest that people set it up so each post goes automatically or you do it selectively or what's the right thing to do?

Anil Dash:  Well, we've really optimized it so if you're blogging on TypePad, you can choose which posts go out to Twitter. You know it depends on your frequency and what kind of content you write. You probably shouldn't send every single post out to Twitter because your friends are gonna say, "Look, you're just bombarding me with this." But it also depends on the nature of your Twitter followers. There's some accounts that are designed just to be updates, so it really is a matter of understanding your audience, knowing what their needs are going to be. One tip that I really recommend is edit that message that goes out on Twitter so it's not just recapitulating the beginning of your post, but instead specifically written for that media.

Andy Plesser:  What's the, kind of, the value of blogs or doing a blog now where there's Twitter, there's Facebook. You know for individuals. I'm not talking about, you know, big publishers, for the individual. How, how has that changed?

Anil Dash:  It's really important to have your own site and your own blog in addition to a presence on social networks like Facebook or MySpace or services like Twitter. And the reason is you need to be in control of what comes up with somebody searches for your name. You know it's still a little bit of a fuzzy area as to who owns what on Facebook, on MySpace, on Twitter. On your own site, you're absolutely clear that its content that you own and control. More importantly it gives you a hub to connect to all those places. A lot of people that love the web, they're adding one new social network every year. Couple years ago Friendster was hot, and then you know maybe it's MySpace one year and LinkedIn the next, and Facebook after that. Next year it's gonna be something else, you know, and what you find is you want to combine all those pieces together–your own site is the place to bring all that together.

Andy Plesser:  Great and at any rate, we've had a great experience at Beet.TV using TypePad. Tell us about some of the changes or things for TypePad or you know for the consumer site.

Anil Dash:  Absolutely. There's basically going to be a reinvention of TypePad coming in the next few months. It's the biggest set of updates we've done in the more than five years that we've been running the service. And it's everything from little touches like being able to get around the application easier to completely changing the look of the dashboards so that it's much easier to understand. You'll see a whole bunch of new themes coming along. The new default theme is called Journal. It's the best template I think we've ever put out or anybody's put out on any blog platform. I've used it on all on my new sites. It's just really really easy to customize. And I feel like frankly it's a lot more expressive because I'm able to make these two-way connections to these other social networks. So that I can easily put a widget on my sidebar of my TypePad blog showing what Twitter updates I put out. And at the same time, as soon as I update my TypePad blog,   it's going out telling Twitter, "Hey, here's the update that I put out." Even more simply, my commenters can sign in with Facebook, with Google, Yahoo!, whatever account they already have, so I know it's a real person leaving that comment and at the same time they don't have to create a new account just to leave a comment. It's really a radical change my blogging.

Recent Videos
image
eXelate Launching TV-Mobile Ad Solution: CEO Zagorski

It’s been going for seven years with its customer data services. Now eXelate is also one of the companies helping advertisers knit together messaging in the multi-screen era, with some pretty cool-sounding technology. “We’ve partnered with Innovid and connected mobile app data with smart TV ...

image
Retargeting is Huge on Mobile, Video is Next, Criteo’s Deichert

Ad retargeting has become known for serving users with ads for products they have already looked up on the Internet. So could the same work for video? Not yet, according to a man from one of the top display ad retargeting services. “To do a really quality job with video retargeting, you have to have ...

image
IAB’s Rothenberg: The Problem with Viewabilty is the Tech Vendors

While publishers and advertisers are essential in agreement over what constitutes a “viewable” digital advertisement, the technology for measuring ‘viewability” is a big problem, with multiple tech vendors coming with vastly different findings, says Randall Rothenberg, CEO of the IAB ...

image
Marketing Industry Chief: Ad Fraud Must be “Put to Its Death”

Speaking in blunt terms, Bob Liodice, President and CEO of the ANA,  the nation’s trade association for advertisers, says that his group has had enough and wants no part of criminal activity where dollars are being diverted in various ad fraud scenarios.   He says the industry needs to deal with this ...

image
Social Sharing Drives Video Ad Returns: Unruly’s Kosinski

Making your video ad shareable doesn’t just mean a wider audience – it increases its chances of stimulating real marketing outcomes, says Richard Kosinski, president of video measurement agency Unruly Media. That company produces the Viral Video Chart and tracks how videos are watched and ...

image
Innovid Rolls Out New Targeting Tools

Advertising tech platform Innovid is rolling out real-time synchronized ads this year, says CTO Tal Chalozin at the recent Beet.TV executive retreat. As it expands deeper into targeting technology, Innovid has begun working with Cisco to bring tools to second screen apps by targeting ads to relevant ...

image
Small TV Networks Allow Programmatic Buying By Magna Global Advertisers

The US TV business has moved another step closer to selling its advertising programmatically, with 15 small broadcast networks signing up to allow programmatic buying by clients of IPG Mediabrands’ Magna Global investment unit. Its data-driven ad targeting capabilities will be used by small networks ...

image
Teads Outperforms Competitors In Video Ads, Nielsen Commissioned Study

French video ad tech company Teads has lately been shouting about the performance of its ad format InRead, which inserts auto-playing video ads between text paragraphs on major publisher sites. Now it is using a study commissioned from Nielsen to claim it outperforms its competitive video ad format ...

image
Google’s AdX Bigger Than Global Stock Markets: Vanderzee

It is often said that the “programmatic” shift from manual ad-buying to automated mechanisms will do for Madison Avenue what computer trading did to Wall Street. But, on one measure, it’s already bigger than that. “The number of transactions now on the DoubleClick Ad Exchange, if you ...

Martin Sorrell - media rev thumbnail
Making the “Media Revolution:” IPG’s Roth, WPP’s Sorrell, AOL’s Armstrong...

The role of the media agency is dramatically changing with entrance of “biased” tech companies, says Michael I. Roth, CEO of Interpublic Group. He says the role of the unbiased, “agnostic”  media agency is more important than ever. Sir Martin Sorrell, CEO of WPP, says that there will ...

image
Audience Buying Ushers in Changes for Premium Publishers, SMG’s Delaney

Audience buying does not signal the end of premium publishing, but it is ushering in changing ways of doing business, says Mac Delaney, SVP of Programmatic at SMG Global, at the recent Beet.TV executive retreat.  Efficiencies, pricing, yield and CPMs are radically morphing, but publishers are still creating ...

image
Ad Sellers Not Equipped For Programmatic Fight: Adomik’s Shaevitz

PHOENIX — The rash of new ad tech platforms we have seen over the last couple of years is designed to wring greater efficiency, better targeting and lower costs out of ad buying. All of that appears to be stacked in favor of ad buyers, not ad sellers – so is the sell side disadvantaged in the ad ...

loader