Why Blog When You Can Tweet? Anil Dash Explains

13-03-01-03-26.jpg
By on 06/11/2009 7:38 AM @beet_tv

In the era of Twitter and Facebook, having an individual blog is essential as it is "yours,"  says Anil Dash, the chief evangelist for SixApart, the big San Francisco-based blog software company.

Anil explains that while social networks ebb in and out of vogue and present content changing ideas, having a blog is always controlled by the blogger.  He also explains the value of blogging in search optimization.

In this interview, he says that TypePad is readying a major redesign.  SixApart also has Vox and Movable Type. I interviewed him last week at the Mediabistro Internet Week event held at the Times Center.

Beet.TV uses TypePad as its publishing platform.

Andy Plesser, Executive Producer

Video Transcript

Anil Dash:  One of the things blogs excel at is they make themselves easy to find in search engines by giving them the behaviors that Google or Yahoo! prefer. So, frequently updating, automatically archiving things, having feeds for your content, those things all happen automatically so you don't have to be an expert at search engine optimization. You can just be doing the actions you would do of blogging, posting videos, writing about the content you're interested in and the tools will do the rest for you.

Andy Plesser: 
Now in terms of TypePad's integration with Twitter, do you suggest that people set it up so each post goes automatically or you do it selectively or what's the right thing to do?

Anil Dash:  Well, we've really optimized it so if you're blogging on TypePad, you can choose which posts go out to Twitter. You know it depends on your frequency and what kind of content you write. You probably shouldn't send every single post out to Twitter because your friends are gonna say, "Look, you're just bombarding me with this." But it also depends on the nature of your Twitter followers. There's some accounts that are designed just to be updates, so it really is a matter of understanding your audience, knowing what their needs are going to be. One tip that I really recommend is edit that message that goes out on Twitter so it's not just recapitulating the beginning of your post, but instead specifically written for that media.

Andy Plesser:  What's the, kind of, the value of blogs or doing a blog now where there's Twitter, there's Facebook. You know for individuals. I'm not talking about, you know, big publishers, for the individual. How, how has that changed?

Anil Dash:  It's really important to have your own site and your own blog in addition to a presence on social networks like Facebook or MySpace or services like Twitter. And the reason is you need to be in control of what comes up with somebody searches for your name. You know it's still a little bit of a fuzzy area as to who owns what on Facebook, on MySpace, on Twitter. On your own site, you're absolutely clear that its content that you own and control. More importantly it gives you a hub to connect to all those places. A lot of people that love the web, they're adding one new social network every year. Couple years ago Friendster was hot, and then you know maybe it's MySpace one year and LinkedIn the next, and Facebook after that. Next year it's gonna be something else, you know, and what you find is you want to combine all those pieces together–your own site is the place to bring all that together.

Andy Plesser:  Great and at any rate, we've had a great experience at Beet.TV using TypePad. Tell us about some of the changes or things for TypePad or you know for the consumer site.

Anil Dash:  Absolutely. There's basically going to be a reinvention of TypePad coming in the next few months. It's the biggest set of updates we've done in the more than five years that we've been running the service. And it's everything from little touches like being able to get around the application easier to completely changing the look of the dashboards so that it's much easier to understand. You'll see a whole bunch of new themes coming along. The new default theme is called Journal. It's the best template I think we've ever put out or anybody's put out on any blog platform. I've used it on all on my new sites. It's just really really easy to customize. And I feel like frankly it's a lot more expressive because I'm able to make these two-way connections to these other social networks. So that I can easily put a widget on my sidebar of my TypePad blog showing what Twitter updates I put out. And at the same time, as soon as I update my TypePad blog,   it's going out telling Twitter, "Hey, here's the update that I put out." Even more simply, my commenters can sign in with Facebook, with Google, Yahoo!, whatever account they already have, so I know it's a real person leaving that comment and at the same time they don't have to create a new account just to leave a comment. It's really a radical change my blogging.

Recent Videos
image
SpotXchange Sells Majority Stake to European Broadcaster RTL for $300 Million

SpotXchange, the video ad tech company that provides a technology platform for publishers and broadcasters to sell advertising on an automated basis, has sold a majority of its shares to Europe’s RTL, the companies announced today. RTL, the giant broadcaster controlled by Germany’s Bertelsmann, ...

image
VICE News is “One of the Biggest Newscasts in the World”

In five months since its launch, VICE News on YouTube  is “one of the biggest newscasts in America and possibly the world,” says Brian Dietz, SVP of Sales in this Beet.TV session video.   He says that the network has over 650,000 subscribers on YouTube and has had 70 million views of its ...

image
Video Ads Perform Better On Mobile: Jun Group CEO

The booming video advertising segment stands an even better chance of ringing up success on mobile devices than it has on desktop so far. That’s according to one video ad platform boss. “Seventy percent of the video views we did were on mobile devices,” says Jun Group CEO Mitchell ...

image
Razorfish CEO: Paid Media Should Operate in Real-Time With Social

Paid, owned and earned media can work well on a real-time basis, and brands need to rethink both their allocations for paid media and the timing too, says Pete Stein, CEO of Razorfish, in an interview with Ashley J. Swartz, CEO of Furious Minds, for Beet.TV. “It used to be that paid media was ...

image
Maker Studios’ Jason Krebs: Collaboration Key for Brands & Creators

Collaboration with creators is vital for brands working with digital producers and talent, says Jason Krebs, Head of Sales at Maker Studios, in an interview with Ashley J. Swartz, CEO of Furious Minds, for Beet.TV. Maker Studios creates and distributes video content focused on millenials and its videos ...

image
Havas Dish Latino Digital Campaign Jumps to TV

Some brands are now migrating successful digital ads to the TV set, in a reversal of what was once the trend of repurposing TV spots for online video, says Rori DuBoff, Global Head of Strategy at Havas Digital, in an interview with Beet.TV. Havas recently launched a campaign for Dish Latino around the World ...

image
‘The Big Ideal’ Fuels Cross-Platform Content: Ogilvy’s Abby Marks

Nevermind your product, what do you stand for? That’s what OgilvyEntertainment’s senior strategy and operations director Abby Marks tells her clients, channeling her agency’s late founder. “David Ogilvy was always about research and treating the cons as an equal, thinking about ...

image
JWT’s Branded Content Approach Starts with Participation

Branded content is not an “if” for marketers; it’s a must-have, says Eric Weisberg, Executive Creative Director at JWT, in an interview with Beet.TV. To be effective, branded programming needs to deliver on the right combination of entertainment and utility. As an example, he points to work ...

image
Multi-Channel Network Collective Digital Studio Launches New Content for Purina

Los Angeles-based Collective Digital Studio (CDS) launched a new series of programming for its popular YouTube channel Petcentric as part of a recently minted deal with Purina, say Paul Kontonis, SVP in an interview with Beet.TV. That channel is now managed by CDS, which works with YouTube influencers to ...

image
Millennials Are Cool With Brands Changing All The Time: Initiative/IPG Study

Brands need to mimic the characteristics of millennial-age consumers to curry their favor, according to research, The Reset Generation, conducted by media agency IPG’s Initiative group. “Their expectations of brands are what they think people expect of them,” says Initiative’s US ...

image
If “Content Is King,” then “Distribution is Queen” as Paid Media is Essential,...

Mindshare, the media agency within WPP, has created some 250 branded campaigns for video and television over the past 9 years, says David Lang, Chief Content Officer and President of the agency’s entertainment division,  in this interview with Beet.TV  On the subject of viral video hits and paid vs. ...

image
Hearst is Building a “Netflix Model” Around Magazine Video Content

Hearst has just launched “CosmoBody,” a daily fitness show which is advertiser-free and is  being offered on a subscription basis.  This is the first of what will be a number of Hearst titles and Hearst partners who will be part of a new “Netflix model,” explains Chris Grosso, SVP ...

loader