Why Blog When You Can Tweet? Anil Dash Explains

13-03-01-03-26.jpg
By on 06/11/2009 7:38 AM @beet_tv

In the era of Twitter and Facebook, having an individual blog is essential as it is "yours,"  says Anil Dash, the chief evangelist for SixApart, the big San Francisco-based blog software company.

Anil explains that while social networks ebb in and out of vogue and present content changing ideas, having a blog is always controlled by the blogger.  He also explains the value of blogging in search optimization.

In this interview, he says that TypePad is readying a major redesign.  SixApart also has Vox and Movable Type. I interviewed him last week at the Mediabistro Internet Week event held at the Times Center.

Beet.TV uses TypePad as its publishing platform.

Andy Plesser, Executive Producer

Video Transcript

Anil Dash:  One of the things blogs excel at is they make themselves easy to find in search engines by giving them the behaviors that Google or Yahoo! prefer. So, frequently updating, automatically archiving things, having feeds for your content, those things all happen automatically so you don't have to be an expert at search engine optimization. You can just be doing the actions you would do of blogging, posting videos, writing about the content you're interested in and the tools will do the rest for you.

Andy Plesser: 
Now in terms of TypePad's integration with Twitter, do you suggest that people set it up so each post goes automatically or you do it selectively or what's the right thing to do?

Anil Dash:  Well, we've really optimized it so if you're blogging on TypePad, you can choose which posts go out to Twitter. You know it depends on your frequency and what kind of content you write. You probably shouldn't send every single post out to Twitter because your friends are gonna say, "Look, you're just bombarding me with this." But it also depends on the nature of your Twitter followers. There's some accounts that are designed just to be updates, so it really is a matter of understanding your audience, knowing what their needs are going to be. One tip that I really recommend is edit that message that goes out on Twitter so it's not just recapitulating the beginning of your post, but instead specifically written for that media.

Andy Plesser:  What's the, kind of, the value of blogs or doing a blog now where there's Twitter, there's Facebook. You know for individuals. I'm not talking about, you know, big publishers, for the individual. How, how has that changed?

Anil Dash:  It's really important to have your own site and your own blog in addition to a presence on social networks like Facebook or MySpace or services like Twitter. And the reason is you need to be in control of what comes up with somebody searches for your name. You know it's still a little bit of a fuzzy area as to who owns what on Facebook, on MySpace, on Twitter. On your own site, you're absolutely clear that its content that you own and control. More importantly it gives you a hub to connect to all those places. A lot of people that love the web, they're adding one new social network every year. Couple years ago Friendster was hot, and then you know maybe it's MySpace one year and LinkedIn the next, and Facebook after that. Next year it's gonna be something else, you know, and what you find is you want to combine all those pieces together–your own site is the place to bring all that together.

Andy Plesser:  Great and at any rate, we've had a great experience at Beet.TV using TypePad. Tell us about some of the changes or things for TypePad or you know for the consumer site.

Anil Dash:  Absolutely. There's basically going to be a reinvention of TypePad coming in the next few months. It's the biggest set of updates we've done in the more than five years that we've been running the service. And it's everything from little touches like being able to get around the application easier to completely changing the look of the dashboards so that it's much easier to understand. You'll see a whole bunch of new themes coming along. The new default theme is called Journal. It's the best template I think we've ever put out or anybody's put out on any blog platform. I've used it on all on my new sites. It's just really really easy to customize. And I feel like frankly it's a lot more expressive because I'm able to make these two-way connections to these other social networks. So that I can easily put a widget on my sidebar of my TypePad blog showing what Twitter updates I put out. And at the same time, as soon as I update my TypePad blog,   it's going out telling Twitter, "Hey, here's the update that I put out." Even more simply, my commenters can sign in with Facebook, with Google, Yahoo!, whatever account they already have, so I know it's a real person leaving that comment and at the same time they don't have to create a new account just to leave a comment. It's really a radical change my blogging.

Recent Videos
image
Razorfish Media Chief Kathuria on Scale, TV Dollars, and Big Data

Moving TV dollars to online remains a challenge says Vik Kathuria, Global Chief Media Officer at Razorfish in an interview with Beet.TV. “It’s very hard to find an apples to apples comparison in terms of TV money and where to move it. If you are a TV buyer, you want to scale. To effectively move ...

Steve Parker, SMG UK
Programmatic Poised to Impact TV Buying, SMG’s Steve Parker says

LONDON — Programmatic advertising not only has the potential to influence digital advertising, but also TV, says Steve Parker, co-CEO of Starcom MediaVest Group in London, in an interview with Beet.TV. “What we’re learning around programmatic video allows us to transform our relationship ...

image
More Agencies to Launch Private Exchanges, Zenith’s Zilberbrand

As programmatic buying expands, look for agencies to build more private marketplaces in the next 12 to 18 months, says Julian Zilberbrand, EVP Activation Standards, Insights, & Technology at ZenithOptimedia Group in an interview with Beet.TV. That’s because private exchanges provide an ecosystem ...

image
Programmatic TV Buying on the Horizon

Programmatic advertising has flourished digitally, but in time it will spread further to TV, says Brendan Condon, CEO of Media Property Holdings, which operates like an ad network but for TV buying by aggregating TV spend across multichannel video providers, syndicators and local broadcasters. But there are ...

image
Ad Tech Lets Advertisers Run Their Own Show: MediaMath’s Cox

Larger advertisers are beginning to realize that, with a range of new online technology, they can disintermediate their agencies to take more control of their own campaign spending, says an ad tech exec. “We’re seeing an increase in operators wanting to run their own marketing programs directly using ...

image
2014 Is ‘The Year Of Private Marketplaces’: BrightRoll’s Avila

The next stage in the adoption of  automated ad-trading tools, private marketplaces are helping so-called “programmatic” practices flourish, says an exec in the space. “If 2013 was the year of real-time bidding and programmatic coming in to reality, 2014 is the year of private ...

Stefan Maris, Civolution
Publishers May Soon Sell TV-Synced Ads: Civolution’s Maris

Nowadays, advertisers are starting to buy ads in social media streams that are synchronized with TV ads. Soon, they may also get to buy display ads on premium publisher sites in the same way. “2014 was all about getting the pipes in place,” says Stefan Maris, global product manager of Civolution, ...

image
“Utopia” Of Programmatic TV is Getting Closer: TubeMogul’s Eadie

The holy grail of mass-market TV through which advertisers can target individual viewers is coming nearer as better and better ad tech improves prospects, says one company playing in this emerging area. “We obviously don’t have that utopic state in linear TV right now,” says TubeMogul CMO Keith ...

image
Key Focus for Programmatic Should Be Business Outcomes, Razorfish’s Kathuria

The key focus of programmatic buying should be on delivering business outcomes for a marketer, says Vik Kathuria, Global Chief Media Officer at Razorfish in an interview with Beet.TV. If an agency can do that, then it makes sense to keep programmatic buying in house, he says. In the coming year, he predicts ...

image
Amazon to Buy Live Video Portal Twitch for $1Billion, report

Twitch, the live video platform that allows gamers to interact over  the Internet, will be acquired by Amazon for over $1 billion, the Wall Street Journal reports.   the site was formerly known as Justin.tv, a pioneering platform for personal live streaming. Last year, we spoke with chief revenue officer ...

image
Ad Buyers Don’t Have To Abandon Open Exchanges: VivaKi’s Bertozzi

WPP ad group GroupM made waves earlier this year when it announced it would no longer buy online ads from open exchange marketplaces, as first reported by Beet.TV. But rival Publicis’ VivaKi digital unit doesn’t think that’s necessarily the right strategy. “If you limit yourself by ...

image
Open Ad Exchanges Need Open Practices: IPG’s Seiler

After GroupM announced, earlier this year, it would no longer buy online ads from open exchange marketplaces, more criticism is being voiced by ad buyers about how such exchanges operate. IPG Mediabrands’ global CEO Matt Seiler tells Beet.TV in this video that more openness is needed from the ...

loader