Why NBC Likes Valleywag’s Owen Thomas

By on 05/14/2009 5:16 PM @beet_tv

NEW YORK — Owen Thomas, who is finishing up as editor Valleywag, is heading to NBC to head up editorial operations for NBC Local in the Bay Area, one of several regional hubs created by NBC, it was announced today. (Press release below.)

News of Owen's new gig was first reported on TechCrunch by MG Siegler and reported in detail by Beet.TV

Earlier today, David and I went to 30 Rock to interview Owen's new boss Brian Buchwald.  Brian told us that Owen has "great sources, a voice and point of view."  We agree. 

We will publishing a bigger story about NBC Local and a number of developments.  But, in the meantime, congrats, Owen. 

More on the new job published earlier today on Mediabistro's WebNewser and a later report on the new Bay Area Newser.

Andy Plesser, Executive Producer


OWEN
THOMAS NAMED EDITORIAL DIRECTOR FOR NBC BAY AREA'S DIGITAL
EFFORTS

San Francisco, CA-May 14,
2009– In a move signaling NBC's dedication to transforming its local strategy
by recruiting top digital talent, Susan Sullivan, NBC Bay Area's VP of News,
announced today her appointment of Owen Thomas as Editorial Director for NBC Bay
Area's digital efforts, effective May 26th. Thomas will also report to Gregory
Gittrich, VP of Content and Editor-in-Chief, NBC Local Integrated
Media.

Silicon
ValleyThomas, a 14-year veteran of
online media, will oversee the local digital content efforts in the Bay Area,
including the recently launched website for the region, nbcbayarea.com, as well
as mobile applications and syndicated offerings. No longer an
extension of the on-air newscasts, nbcbayarea.com features
local
commentary, analysis, lifestyle coverage, news, and information created by local
contributors, blogs, online publications, print media,
and the television station to capture the pulse of and the Bay Area.

"Owen joins NBC Local Media
with a well-versed background in a variety of digital platforms. He has an
impressive track record of increasing web traffic and transforming digital
sites, and I am confident he is the right person to continue building on our
digital momentum," said Sullivan.

Thomas joins the NBC Local
Media Group from Gawker Media, where he served as
Managing Editor of Valleywag, the company's 24/7
online publication about technology and business, since 2007. During his tenure,
Thomas worked to reinvent and expand the site, quadrupling its monthly traffic
from 1.5 million pageviews to 6.5 million pageviews.

Prior to that, Thomas held
several positions of increasing responsibility at Time Inc. from 1999 through
2007, culminating with his position as Online Editor at Business 2.0. There, he
launched a network of 16 staff blogs and worked to
increase the site's monthly traffic from 2 million to 19 million pageviews.

Earlier, Thomas worked as an
online reporter and copy editor for Red Herring from May 1997 to June 1999,
where he covered startups, venture capital, and the technology industry.  He
also worked at Suck.com, Wired's groundbreaking online
publication, which has been cited by many as an inspiration for today's blogosphere. Thomas began his career in 1995 as an
Electronic Publishing Fellow at Mother Jones, the first general-interest
magazine to go online.

Thomas graduated from the University of Chicago with a degree in
East Asian Languages and Civilizations. He currently resides in San Francisco.

About NBC Local
Media:

NBC Local Media is comprised
of ten NBC owned-and-operated television stations reaching 27% of US TV
households; the NBC Everywhere operation focusing on the growing Out of Home
digital market; LX.TV, a content production company that produces lifestyle and
cultural programming; Skycastle Entertainment, an
award-winning entertainment marketing and promotion company; and ten
locally-focused websites providing news, entertainment and information for true
city insiders. Together, the NBC Local Media properties distribute NBC
Universal content and produce local content for broadcast television, broadband
networks, digital channels and numerous media outlets outside of the home.  NBC
Local Media is a division of NBC Universal.

 

Recent Videos
image
Razorfish, Google & Videobloggers Drive 6+ Million Video Views for Unilever Haircare Campaign in...

A YouTube program in the U.K., designed by global agency Razorfish for several Unilever haircare brands, has driven more that six million views since its launch  in April, says Pete Stein, Global CEO of the agency in this interview with Beet.TV The program takes the pulse of Google queries on hair and ...

image
The Viral Video Is Not a Business Model

While the viral video hit can be golden for brands, it can’t be done consistently and it’s “not a sustainable business model” says Mitchell Reichgut, CEO and founder of the Jun Group, a digital video ad services firm that secures views for branded content on hundreds of publisher ...

image
TubeMogul Crushes Wall Street with 64% Rise on First Day of Trading

Whether the dramatic increase of the company’s stock price on its initial day of trading, which closed at 11.50, up $4.50 or 64%, can be sustained or not, time will tell.  For TubeMogul co-founder and CEO Brett Wilson, he is focused on “building a big, transformative company,” he told ...

image
Native Video Advertising on Mobile Devices Powers Growth for Jun Group

The dramatic rise of mobile, opt-in video advertising has helped fuel revenue growth for the New York-based adtech firm Jun Group by 120% in 2013 and the company is on pace for that kind of growth this year as well, says CEO Mitchell Reichgut  in this interview with Beet.TV. In the last few years, Jun ...

image
Simulmedia’s Morgan: TV Finally Embracing Ad Tech

Tacoda and Simulmedia founder Dave Morgan is just back from a fun week chewing over the TV ad tech revolution at Cannes Lions with Beet.TV He is interviewed on stage by digital media investment banker Terence Kwaja. In this AdAge article, Morgan concludes channel fragmentation, a desire for accountability ...

image
Comcast Serves up 13 Million Video Streams of World Cup: “TV Everywhere is Ready for its Close-up”

Comcast has provided  13 million video streams of World Cup matches to subscribers watching via digital devices.   That’s up  55% over the number of streams for the Soichi games, the cable giant says. The enormity of the digital consumption represents something of a watershed moment for “TV ...

image
Sling Rolls Out New Box With Added Mobile Features

Echostar-owned Sling Media introduced a new box to deliver pay TV channels to other devices. The “Slingbox M1″ and “SlingTVTM” are designed to be mobile friendly and are slated to retail for $149.99.  Here is the company press release. In the last year, Sling Media has been focusing ...

image
Digital Targeting Enables Consumer Choice in Storytelling, MediaCom’s Savic

CANNES, France — In a digital world, where transparency is the name of the game, brands can’t hide anymore. What works and doesn’t work is apparent every day, says Sasha Savic, CEO of MediaCom USA, during an interview with Beet.TV at Cannes. “We used to love our ideas. Now, it ...

image
Britain’s Mail Online, Growing Fast in U.S……and Making Waves

The British tabloid the Daily Mail, known as Mail Online,  has become the biggest English language newspaper destination site in the world.  It is growing quickly in the U.S., with a 30 percent  increase over last year, and monthly unique visitors up to 36,4 million, according to comScore.   That growth ...

image
Video Conference Platform ‘Vidyo’ Raises $20 in New Round

Vidyo, the live video platform solution that powers Google Hangouts and a number of other enterprise-level implementations. has raised an E round of $20 million, the company announced today.   Last year we sat down with VP Ray Glynn about the company and the opportunities to implement live streaming across ...

image
Web Originals from Netflix, AOL, Crackle Get Emmy Nods

Netflix, AOL and Crackle were among the digital-first video producers to get recognized with a slew of Emmy nominations which were announced yesterday.   Netflix received several nominations for its big budgeted series.    In the category of Outstanding Short-Form, Nonfiction Program, Crackle’s ...

image
DMEXCO Expects 30,000 Attendees for Giant Digital Media Expo in Cologne

It may not have the sunshine and parties of Cannes Lions, or the glittery nightlife of CES, but DMEXCO (digital media expo) in Cologne is where business gets done for the digital media industry, says Christian Muche, co-founder of the giant two-day conference in September which will attract  a ...

loader