Why NBC Likes Valleywag’s Owen Thomas

By on 05/14/2009 5:16 PM @beet_tv

NEW YORK — Owen Thomas, who is finishing up as editor Valleywag, is heading to NBC to head up editorial operations for NBC Local in the Bay Area, one of several regional hubs created by NBC, it was announced today. (Press release below.)

News of Owen's new gig was first reported on TechCrunch by MG Siegler and reported in detail by Beet.TV

Earlier today, David and I went to 30 Rock to interview Owen's new boss Brian Buchwald.  Brian told us that Owen has "great sources, a voice and point of view."  We agree. 

We will publishing a bigger story about NBC Local and a number of developments.  But, in the meantime, congrats, Owen. 

More on the new job published earlier today on Mediabistro's WebNewser and a later report on the new Bay Area Newser.

Andy Plesser, Executive Producer


OWEN
THOMAS NAMED EDITORIAL DIRECTOR FOR NBC BAY AREA'S DIGITAL
EFFORTS

San Francisco, CA-May 14,
2009– In a move signaling NBC's dedication to transforming its local strategy
by recruiting top digital talent, Susan Sullivan, NBC Bay Area's VP of News,
announced today her appointment of Owen Thomas as Editorial Director for NBC Bay
Area's digital efforts, effective May 26th. Thomas will also report to Gregory
Gittrich, VP of Content and Editor-in-Chief, NBC Local Integrated
Media.

Silicon
ValleyThomas, a 14-year veteran of
online media, will oversee the local digital content efforts in the Bay Area,
including the recently launched website for the region, nbcbayarea.com, as well
as mobile applications and syndicated offerings. No longer an
extension of the on-air newscasts, nbcbayarea.com features
local
commentary, analysis, lifestyle coverage, news, and information created by local
contributors, blogs, online publications, print media,
and the television station to capture the pulse of and the Bay Area.

"Owen joins NBC Local Media
with a well-versed background in a variety of digital platforms. He has an
impressive track record of increasing web traffic and transforming digital
sites, and I am confident he is the right person to continue building on our
digital momentum," said Sullivan.

Thomas joins the NBC Local
Media Group from Gawker Media, where he served as
Managing Editor of Valleywag, the company's 24/7
online publication about technology and business, since 2007. During his tenure,
Thomas worked to reinvent and expand the site, quadrupling its monthly traffic
from 1.5 million pageviews to 6.5 million pageviews.

Prior to that, Thomas held
several positions of increasing responsibility at Time Inc. from 1999 through
2007, culminating with his position as Online Editor at Business 2.0. There, he
launched a network of 16 staff blogs and worked to
increase the site's monthly traffic from 2 million to 19 million pageviews.

Earlier, Thomas worked as an
online reporter and copy editor for Red Herring from May 1997 to June 1999,
where he covered startups, venture capital, and the technology industry.  He
also worked at Suck.com, Wired's groundbreaking online
publication, which has been cited by many as an inspiration for today's blogosphere. Thomas began his career in 1995 as an
Electronic Publishing Fellow at Mother Jones, the first general-interest
magazine to go online.

Thomas graduated from the University of Chicago with a degree in
East Asian Languages and Civilizations. He currently resides in San Francisco.

About NBC Local
Media:

NBC Local Media is comprised
of ten NBC owned-and-operated television stations reaching 27% of US TV
households; the NBC Everywhere operation focusing on the growing Out of Home
digital market; LX.TV, a content production company that produces lifestyle and
cultural programming; Skycastle Entertainment, an
award-winning entertainment marketing and promotion company; and ten
locally-focused websites providing news, entertainment and information for true
city insiders. Together, the NBC Local Media properties distribute NBC
Universal content and produce local content for broadcast television, broadband
networks, digital channels and numerous media outlets outside of the home.  NBC
Local Media is a division of NBC Universal.

 

Recent Videos
image
Dispatch from Cannes: “This was the year of Snapchat,” Mindshare’s Johnston

CANNES – Every year at the Cannes Festival  there is a new player that captures the attention of media world.  “This was the year of Snapchat,” says Norm Johnston, Global Chief Digital Officer of Mindshare, in this interview with Beet.TV He says that Snapchat has proven its value to ...

image
Addressable TV Advertising is Here, Finally, says AT&T’s AdWorks Dunsche

CANNES – No longer pie-in-the sky, the long-anticipated technology enabling brands to deliver TV ads  to specific households is finally becoming a reality for cable and satellite operators including AT&T, says Maria Mandel Dunsche VP of Marketing for AT&T AdWorks, in this interview with ...

image
AdTech Firms Need to Adhere to Attribution Standards, GroupM’s Tilds

CANNES — Agencies like Group M are requiring that technology partners adhere to baseline standards when it comes to the measurement area of attribution modeling, says Cary Tilds, Chief Innovation Officer at Group M, in this interview with Beet.TV. “The one single thing I see in new technology ...

image
Bankoff Wants Vox’s Video On Mobile And Everywhere

CANNES — Vox Media‘s portfolio of eight sites may be pretty popular on their own. Together, the publisher claims around 170 million monthly uniques for the collection, to which it recently added Re/code. But CEO Jim Bankoff is thinking bigger. He wants to spread that content off from just owned ...

image
Mondelēz’s Bough Wants To Build Bigger, Better, Faster “Unicorns”

CANNES — Brands buying ads that drive traffic to wholesale retailers will push ecommerce to new heights, according to the marketing chief of Oreo and Toblerone company Mondelēz International. Bonin Bough reckons a coming fusion of media buying and ecommerce opportunities will fuel massive business ...

image
SMG Adds Video and Native Distribution to Content@Scale Program

CHICAGO — SMG is expanding the content platform it launched early last year to encompass video and native distribution channels. Designed to help SMG clients with their content marketing efforts, Content@Scale gives quick access to licensed content produced by more than 36 publishers and 135 content ...

image
On Daily Mail’s TV Show, ‘The Site Is The Star': Steinberg

CANNES — Almost exactly a year after the president and chief operating officer of BuzzFeed was named to lead MailOnline’s US expansion as the online paper’s north America CEO, now Jon Steinberg is already enjoying getting a toehold in to the TV business. At Cannes Lions, DailyMail.com (as ...

image
Daily Mail, Dr. Phil Consummate Story Sharing With TV Show Marriage

CANNES — Late 2015 and early 2016 already look like shaping up to be the time when the biggest online media brands try breaking in to the old medium of TV. AOL already hopes to gain distribution for its new HuffPo Show weekly satirical show, and BuzzFeed is known to be considering its options. Now ...

image
Shane Smith on Vice, Brands, Pinterest & Video For Millennials

CANNES — How should a financial giant market to young adults in the digital age? By giving it to them straight. That’s according to Vice Media CEO Shane Smith, whose publishing company us helping Bank Of America do just that. At Cannes Lions, the bank announced the launch of The Business Of Life, ...

image
IPG’s Cadreon to Launch Automated TV Ad Platform with TubeMogul in July

CANNES – Cadreon, the digital marketing platform of IPG Mediabrands, will introduce its programmatic TV buying platform created in partnership with TubeMogul, next month with its first campaigns, says Arun Kumar, Global President, in this interview with Beet.TV Kumar says that the new platform has been ...

image
Goodby: Addressable TV Ads Will Feel Like “They Were Made Just For You”

CANNES — Addressable TV and the notion of targeting TV ads individually has been a hot topic in the ad industry for years, and it may very soon be scaleable. “We’ll be able to make it so that it feels like it was just made for you,” says Jeff Goodby, co-chairman at Goodby, Silverstein & ...

image
GroupM’s Gotlieb Says Reviews Often Happen When Agencies ‘Over-Promise’

CANNES — According to GroupM Chairman Irwin Gotlieb, many media reviews are happening at least in part because of a bad habit agencies have developed of promising too much. “Everything comes home to roost eventually,” says Gotlieb in an interview with BeetTV at Cannes this week. “Those who ...

loader