Why NBC Likes Valleywag’s Owen Thomas

By on 05/14/2009 5:16 PM @beet_tv

NEW YORK — Owen Thomas, who is finishing up as editor Valleywag, is heading to NBC to head up editorial operations for NBC Local in the Bay Area, one of several regional hubs created by NBC, it was announced today. (Press release below.)

News of Owen's new gig was first reported on TechCrunch by MG Siegler and reported in detail by Beet.TV

Earlier today, David and I went to 30 Rock to interview Owen's new boss Brian Buchwald.  Brian told us that Owen has "great sources, a voice and point of view."  We agree. 

We will publishing a bigger story about NBC Local and a number of developments.  But, in the meantime, congrats, Owen. 

More on the new job published earlier today on Mediabistro's WebNewser and a later report on the new Bay Area Newser.

Andy Plesser, Executive Producer


OWEN
THOMAS NAMED EDITORIAL DIRECTOR FOR NBC BAY AREA'S DIGITAL
EFFORTS

San Francisco, CA-May 14,
2009– In a move signaling NBC's dedication to transforming its local strategy
by recruiting top digital talent, Susan Sullivan, NBC Bay Area's VP of News,
announced today her appointment of Owen Thomas as Editorial Director for NBC Bay
Area's digital efforts, effective May 26th. Thomas will also report to Gregory
Gittrich, VP of Content and Editor-in-Chief, NBC Local Integrated
Media.

Silicon
ValleyThomas, a 14-year veteran of
online media, will oversee the local digital content efforts in the Bay Area,
including the recently launched website for the region, nbcbayarea.com, as well
as mobile applications and syndicated offerings. No longer an
extension of the on-air newscasts, nbcbayarea.com features
local
commentary, analysis, lifestyle coverage, news, and information created by local
contributors, blogs, online publications, print media,
and the television station to capture the pulse of and the Bay Area.

"Owen joins NBC Local Media
with a well-versed background in a variety of digital platforms. He has an
impressive track record of increasing web traffic and transforming digital
sites, and I am confident he is the right person to continue building on our
digital momentum," said Sullivan.

Thomas joins the NBC Local
Media Group from Gawker Media, where he served as
Managing Editor of Valleywag, the company's 24/7
online publication about technology and business, since 2007. During his tenure,
Thomas worked to reinvent and expand the site, quadrupling its monthly traffic
from 1.5 million pageviews to 6.5 million pageviews.

Prior to that, Thomas held
several positions of increasing responsibility at Time Inc. from 1999 through
2007, culminating with his position as Online Editor at Business 2.0. There, he
launched a network of 16 staff blogs and worked to
increase the site's monthly traffic from 2 million to 19 million pageviews.

Earlier, Thomas worked as an
online reporter and copy editor for Red Herring from May 1997 to June 1999,
where he covered startups, venture capital, and the technology industry.  He
also worked at Suck.com, Wired's groundbreaking online
publication, which has been cited by many as an inspiration for today's blogosphere. Thomas began his career in 1995 as an
Electronic Publishing Fellow at Mother Jones, the first general-interest
magazine to go online.

Thomas graduated from the University of Chicago with a degree in
East Asian Languages and Civilizations. He currently resides in San Francisco.

About NBC Local
Media:

NBC Local Media is comprised
of ten NBC owned-and-operated television stations reaching 27% of US TV
households; the NBC Everywhere operation focusing on the growing Out of Home
digital market; LX.TV, a content production company that produces lifestyle and
cultural programming; Skycastle Entertainment, an
award-winning entertainment marketing and promotion company; and ten
locally-focused websites providing news, entertainment and information for true
city insiders. Together, the NBC Local Media properties distribute NBC
Universal content and produce local content for broadcast television, broadband
networks, digital channels and numerous media outlets outside of the home.  NBC
Local Media is a division of NBC Universal.

 

Recent Videos
image
Beamly Wants To ‘Super-Charge’ Ads After Pivot ‘Step Change’

The social TV app formerly known as “Zeebox” has ambitions to offer advertisers new experiences, after rebranding to “Beamly” earlier this year. First launched in 2011, Zeebox helped viewers learn and talk about shows during live broadcast. But it expanded to VOD and a greater female ...

image
Second Screens Yield Vital Data for TV Networks

The next hurdle for second screen marketing lies in measuring consumer sentiment towards a TV show, says Alan Wolk, Chairman of Second Screen Society, in an interview with Beet.TV. That can be done by tapping into the treasure trove of data available via mobile phones that consumers use to interact with a ...

image
Addressable Tools Will Drive Programmatic TV, Videology’s Scott Ferber

Programmatic TV will be driven first by addressable tools, says Scott Ferber, Chairman and CEO of video advertising technology platform Videology, in an interview with Beet.TV. “The first step where programmatic and addressable will converge in the TV space is on the data side…understanding who ...

image
AOL Sees Growth in Programmatic TV with 58 Ad Campaigns Up

While programmatic TV buying operates in a just a small slice of the overall TV ad market, it is growing and advertisers are allocating budget.  AOL has some 58 advertising campaigns running in test mode, on its platform, says Bob Lord, Global CEO of AOL Platforms in this interview with Beet.TV We sat down ...

image
Out-Stream Gives Slate 10x Video Ad Boost

CHICAGO — Webzine Slate may be producing some video of its own nowadays but, as a text specialist, the outlet may never make enough to satisfy booming advertiser demand for video ad inventory. That’s why the publisher is using InRead, an ad format from vendor Teads which allows sites to inject ...

image
Cars.com’s Kraut Sees Ad Value In Data After Gannett Sale

CHICAGO — A couple of months after US news publisher Gannett finalized its purchase of the remainder of Cars.com, the autos classified site is revving up to combine data points and its new owner’s heft to sell ads. “There’s a lot of data … our advertisers would love to have the ability ...

image
AdTech Banker Kawaja: Video Ad Platforms Need To Differentiate

If you are tired of trying to distinguish one “end-to-end, full-service video targeting and decisioning” vendor from another, imagine how people from outside the digital video industry must feel. LUMA partners CEO Terence Kawaja says 2015 will see ongoing video tech momentum after the ...

image
Nielsen-Adobe Deal on Track for 2015 Digital Ratings

As consumer interest in watching authenticated TV rises, the ad business will look for better ways to measure video across screens, says Jeremy Helfand, VP Adobe Primetime at Adobe, in this interview with Beet.TV. About 10% of all authenticated TV content is viewed through an OTT device, underscoring the ...

image
WPP’s Modi to Deliver “Addressable” TV Ads Programmatically with Videology

Modi, the recently launched advanced TV unit of WPP’s GroupM, is working with video adtech company Videology to deliver television advertising to specific cable and satellite users in real-time, using programmatic ad decisioning technology, explains Jamie Power, Senior Partner at Modi, in this ...

image
Satisfying Readers Is Key To Content Marketing: Digitas’ Mark Book

CHICAGO — DigitasLbi’s “Perceptions Of Care” video campaign for Whirlpool has won rave reviews from ad watchers, after the agency worked with popular web publisher Upworthy to craft the campaign as a pair of videos. The campaign has generated some hefty social media views. So what was ...

image
More Data Needed For Personalized Ads: SMG’s Lichtenberg

CHICAGO — Digital ads can begin to reach individual consumers with specific messages based on unique characteristics – but only if computers know enough to target them, says one ad agency exec. “When I think about the future of video, I think about more personalized experiences,” SMG ...

image
The Problem With Video Pre-Rolls: Teads’ Jim Daily

CHICAGO — It’s only natural that online video advertising takes after television advertising – after all, both media are about moving pictures. But, whilst the forms may be similar, advertiser results can vary across each, according to a tech exec. “It’s a similar experience to what ...

loader