Advertisers spend seven to eight percent of their budgets online, but only a tiny percentage of that goes toward brand advertising, according to Vizu CEO Dan Beltramo. Many prefer click-through ads because they’re easier to measure, but Vizu has developed a brand lift measurement system called Ad Catalyst to help change that.
"With accountability on the Internet for brand advertising comes more
dollars, comes more growth. It’s a big opportunity," he says in the segment.