Many of the experimental advertising budgets for online video are “now gone” as a result of the fiscal crisis, says Dina Kaplan, co-founder of Blip.tv. I caught up with her yesterday at the “Future of Television” conference in Manhattan where she was a panelist.
Moving beyond the the experimental stage, Dina says she is working closely with ad agencies to create methods to determine the value of online video ads. This is clearly important as many online video creators, ad networks, and syndicators and others have predicated businesses on advertising. Let’s hope Dina’s method gets traction. We will report on this as it develops in the new year.
Dina was on a panel moderated by Lindsay Campbell, actress and online video celebrity journalist of Wallstrip, then MobLogic. Lindsay told me that her engagement with MobLogic had concluded and she is evaluating other opportunities. Also on the panel, posing with Dina below, were Andrew Budkofsky of Break Media (second from right), Lindsday, and J. Crowley, co-founder of Black20, a NY-based television producer of very funny web video.
Update: Peter Kafka at All Things D has a story up on changes at MobLogic.
Disclosure: Blip.tv is provides video encoding and streaming services to Beet.TV. Blip also represents the purple channel in advertising sales on a non-exclusive basis. Blip also distributes Beet’s awesome podcast on iTunes. You will see how it looks on my new iPod Nano at the end of my interview with Dina.