Many of the experimental advertising budgets for online video are “now gone” as a result of the fiscal crisis, says Dina Kaplan, co-founder of Blip.tv. I caught up with her yesterday at the “Future of Television” conference in Manhattan where she was a panelist.
Moving beyond the the experimental stage, Dina says she is working closely with ad agencies to create methods to determine the value of online video ads. This is clearly important as many online video creators, ad networks, and syndicators and others have predicated businesses on advertising. Let’s hope Dina’s method gets traction. We will report on this as it develops in the new year.