BEVERLY HILLS — Video consumption on MySpace far outpaces Facebook, and all the other social media sites in video streams served and unique users, according to Nielsen Online’s April numbers, Beet.TV has learned.
Video streams on MySpace were 290 million vs. a mere 8 million on Facebook. Unique users of videos on MySpace were 15 million versus 2 million, in April, the monitoring company says. The 15 million unique users spend about 30 minutes per month watching videos.
We’re not sure if the numbers are completely accurate and I’m surprised that Bebo comes in so low. (For publishers to be properly monitored by Nielsen, they need to provide a code to monitor traffic.)
Nonetheless, the gap is enormous. But there is another big difference between video on MySpace and Facebook: the opportunity for publishers. There is no video monetization for content on Facebook. Producers can bake-in sponsor messages on Facebook, but there is no mechanism on video applications such as FunWall, which dominates video viewing on Facebook, to insert advertising.
MySpace is working with large video publishers like Hulu to boutique producers like EQAL to publish and share advertising revenue. And, the company is creating original content.
To get find out about MySpaceTV, I visited MySpace world headquarters in Beverly Hills on Monday. I sat down with Jason Kirk, VP of MySpaceTV
— Andy Plesser