Forrester Research Unlocks Powerful Application to Guage Social Network Attitudes

By on 03/30/2008 8:31 PM @beet_tv

Forrester Research has just opened to the public a powerful application and database which analysts have used to gauge the interest of customers in participating in social networks. 

The  database, which provides profiles of customers of many companies in 10 nations, went live last week.  It is free.  This was first reported last week by Web Worker Daily.

Groundswell
I’ve done a little bit of exploring and there is quite a lot of information available to the public, data which had been reserved for high-paying corporate Forrester clients.

This appears part of big marketing push by the research giant to establish a big footprint in social media.  The release of the database is timed to a book and new blog, both titled Groundswell,  by analysts Charlene Li and Josh Bernoff.

I caught up with Josh earlier this month at the McGraw Hill Media Summit where he was a panelist on social media.

— Andy Plesser

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