New Media Investor Alan Patricof: “This old guy can pick ‘em,” Fortune

By on 11/04/2007 10:07 AM @beet_tv

Earlier this week, I interviewed venture capitalist and longtime media investor Alan Patricof at the paidContent future of business media conference at the Waldorf. 

Alan’s fund is paidContent’s sole investor. His excitement about the event echoed an observation by Fortune magazine in a feature by Oliver Ryan titled "The old guy can pick ‘em" which Fortune covered the last paidContent event:  Patricof hovers like a vigilant tennis parent at a juniors tournament.

Tuesday’s event was not junior, it was the big leagues.  Nearly everyone in the business media world was on stage from bankers Steven Rattner and John Suhler, to Dow Jones Publisher L. Gordon Krovitz, Om "GigaOm" Malik, Reed Media CEO Tad Smith, Fox’s Neil Cavuto, CNET CEO Neil Ashe, Forbes lead investor/rock guitarist Roger McNamee and many others. 

The formal, cavernous Grand Ballroom might seem to be an odd choice for a media start-up, but it worked.  For me, having attended numerous awards events in the room over the past 20 years, it was inspiring to see all this materialize out the hard work and smarts of a Rafat Ali and his scrappy group of blogger/journalists.   

Alan and his partners have been investing in media properties for 35 years since he initially invested in New York magazine.  He’s excited about new media opportunities and is making a number of early stage investments, mostly under $3 million.  His new company is Greycroft Partner.

He believes in the emergence of niche, vertical media including the Huffington Post, where  he is also an investor. 

For Rafat to have built this juggernaut from his Los Angeles home is both astounding and inspirational.  Congrats to Rafat, Staci and whole team. Looks to us at the purple channel that Alan sure "can pick ‘em."

– Andy Plesser

You can grab the embed code of this interview right here.  You can also find all of our video coverage from the conference is up on paidContent now.

Recent Videos
image
Microsoft says Streaming Olympics was Turning Point for its New Cloud Offering

LAS VEGAS —  Microsoft’s global, cloud-based platform for delivering video, called Azure, is gaining momentum and customer wins in the aftermath of its successful streaming of the Winter Olympics, says Bob DeHaven, GM of Worldwide Communications and Media, in this interview with Beet.TV The ...

image
Microsoft Announces Support for Fast-Emerging Streaming Standard MPEG-Dash

LAS VEGAS  – One of the top stories from the NAB Show was the accelerated support of streaming  video standard MPEG-Dash, perhaps  most notably with the announcement from Microsoft that it will support Dash with its media solutions. At NAB, we interviewed Iraj Sodagar, Principal Multimedia Architect ...

image
Making Content Marketing Accountable To Drive Business, MediaCom’s Sean Black Explains

Content marketing has always been a part of advertising, but the big difference is that content is finally accountable, says Sean Black, Managing Partner and Group Digital Director at MediaCom, during an interview for Beet.TV with Paul Kontonis, SVP Strategy & Sales at Collective Digital Studio. ...

image
Branded Video Must be Tailored to the “Venue,” Mindshare’s Migliozzi

Branded video performs best when it’s tailored properly to the platform, says Joe Migliozzi, Digital Lead at Mindshare NA, in an interview for Beet.TV with Paul Kontonis, SVP Strategy & Sales at Collective Digital Studio. “The consumers are defining the platforms for the brand. If ...

image
Digital Planning will Come to TV Ad Buying, but Not So Fast, Nielsen’s Amit Seth

SAN FRANCISCO – While measurement tools like Nielsen’s OCR allows TV ad buyers to identify online audiences to match TV buys, which are primarily for “make goods,” there are strong headwinds against changing the way that TV ads are sold via upfronts and other conventional means, ...

image
Old Fashioned, “Mad Men” TV Ad Trading Must Stop: Mediaocean’s Woollard

SAN FRANCISCO — Programmatic ad trading techniques could eliminate costs and cut time by bringing ad buying in to the digital 21st century, says one ad tech vendor. “The way that TV is bought has been the same way since the Mad Men days – I pick up the phone, I do a deal,” says ...

image
Ad Buyers Want Linear TV Sales To Go Programatic, Experts

SAN FRANCISCO — IPG’s insight agency Magna Global is using the current TV upfronts, the annual process by which TV networks sell advertising inventory for the year ahead, to push cable networks to adopt programmatic trading techniques. Says Magna Global USA president Kristi Argyilan: ”We ...

image
‘Programmatic Is Not Just For Performance’: Magna Global’s Brunick

SAN FRANCISCO — Data-driven buying processes beget data-centric advertising. At least, that’s how the evolution of the collection of automated and algorithm-heavy trading techniques dubbed “programmatic” has played out so far. But are things changing? “We’ve put it in to a ...

image
Elemental Technologies Now Powering Video Encoding for BBC iPlayer, Integration with Adobe Primetime

LAS VEGAS – Elemental Technologies, the Portland, Oregon-based video encoding software company is powering the “entire BBC iPlayer infrastructure,” says CEO Sam Blackman, in this interview with Beet.TV at the NAB Show. For the BBC and other customers, the video encoding happens increasingly ...

image
Programmatic TV Needs Quick Wins: INVISION’s Miller

SAN FRANCISCO — Automated, “programmatic” trading of digital ads in linear television may have a long and bright future ahead – but it will need some adoption victories in the here and now before that dream becomes a reality, says an ad tech exec. “It’s about what can be ...

image
Why Brands Embrace & Push Back on Content Marketing, Maxus’ Lori Greene Explains

While much has been said about some recent high profile content marketing campaigns, many brands are taking a cautious approach, explains Lori Greene, Director of Content at Maxus, a media agency unit of GroupM Worldwide/WPP. In this on stage session with moderator Paul Kontonis, Greene explains best ...

image
IDC Analyst Greg Ireland: TV Everywhere Offerings Risk Consumer Confusion

LAS VEGAS – While an increasing number of cable operators and programmers are making their channels available on digital devices, to cable and satellite subscribers via TV Everywhere, the industry is confusing consumers with a vast array of apps and OTT scenarios, explains  Greg Ireland, Research ...

loader