New Media Investor Alan Patricof: “This old guy can pick ‘em,” Fortune

By on 11/04/2007 10:07 AM @beet_tv

Earlier this week, I interviewed venture capitalist and longtime media investor Alan Patricof at the paidContent future of business media conference at the Waldorf. 

Alan’s fund is paidContent’s sole investor. His excitement about the event echoed an observation by Fortune magazine in a feature by Oliver Ryan titled "The old guy can pick ‘em" which Fortune covered the last paidContent event:  Patricof hovers like a vigilant tennis parent at a juniors tournament.

Tuesday’s event was not junior, it was the big leagues.  Nearly everyone in the business media world was on stage from bankers Steven Rattner and John Suhler, to Dow Jones Publisher L. Gordon Krovitz, Om "GigaOm" Malik, Reed Media CEO Tad Smith, Fox’s Neil Cavuto, CNET CEO Neil Ashe, Forbes lead investor/rock guitarist Roger McNamee and many others. 

The formal, cavernous Grand Ballroom might seem to be an odd choice for a media start-up, but it worked.  For me, having attended numerous awards events in the room over the past 20 years, it was inspiring to see all this materialize out the hard work and smarts of a Rafat Ali and his scrappy group of blogger/journalists.   

Alan and his partners have been investing in media properties for 35 years since he initially invested in New York magazine.  He’s excited about new media opportunities and is making a number of early stage investments, mostly under $3 million.  His new company is Greycroft Partner.

He believes in the emergence of niche, vertical media including the Huffington Post, where  he is also an investor. 

For Rafat to have built this juggernaut from his Los Angeles home is both astounding and inspirational.  Congrats to Rafat, Staci and whole team. Looks to us at the purple channel that Alan sure "can pick ‘em."

– Andy Plesser

You can grab the embed code of this interview right here.  You can also find all of our video coverage from the conference is up on paidContent now.

Recent Videos
image
Comcast Sees Big Growth in C3 VOD Viewing

While TV Everywhere tends to dominates the chatter about non-linear viewing, many cablers are actively marketing and delivering viewers for their existing VOD services. Comcast, for instance, logged its 30 billionth program viewed on demand in the last year and has seen 100% growth in time spent viewing in ...

image
Passion, Entertainment, Education Key To Brand Video: BPN’s Hiland

CHICAGO — What are the key ingredients to a making a video that works both as editorial and marketing? One big barbecue food maker mixed entertainment, education and a healthy dose of passion. IPG’s BPN chief strategy officer Chris Hiland tells Beet.TV in this recorded panel interview how his ...

image
Video Beats Display, Nearly As Good As TV: comScore’s Fulgoni

CHICAGO — Digital video is performing highly as an advertising medium, and nearly approaching the volume of TV in some quarters, says one of the leaders of venerable media metrics house comScore. “You need about three times as many display impressions to get to the same lift in impact which you ...

image
IAB’s Shah: Too Many Viewability Platforms Will Hurt Industry

Viewability, the recently-defined metric that defines whether an online ad slot is really viewable by consumers is a wholesale change for the industry – but its benefits may be blunted as too many platforms are vying to help advertisers capitalize, according to Ziff Davis CEO and IAB chair Vivek Shah. ...

image
Marketers Can Reach ‘Meerkats’ With Mobile: Weather Channel’s Dan Young

LONDON — Mobile video heralds a chance for advertisers to reach consumers who may appear to be distracted or in the outdoors – but who are actually highly engaged and watching TV, according to Weather Channel international yield and programmatic Daniel Young. “It’s personal,” Young ...

image
Ooyala Buying Videoplaza To Enhance Video Advertising Breadth

They are two of the best-known names in online video service provision – and now they are coming together as one. Video streaming service Ooyala, itself now owned by Australian telco Telstra, is acquiring its video advertising peer Videoplaza. The buying company says the deal “allows Ooyala to ...

image
Videology Opens TV Practice To Make Buying Smarter

Videology has established a strong profile for itself by helping TV ad buyers make intelligent decisions to buy online video ads. Now it wants to help them buy good old fashioned TV ads in the same way. The New York-based company is opening a dedicated TV practice. As CEO Scott Ferber tells The Wall Street ...

image
Interstitial Better Than Auto-Play: Jun CEO Mulls New Mobile Ads

CHICAGO – Ad network Jun Group’s CEO Mitchell Reichgut “recoils” when he hears about auto-playing ads, the new format being picked by Facebook and others to deliver video messages. But that doesn’t mean he won’t try introducing interruptive ads of his own. ...

image
Facebook is Redefining the Value of of Video Autoplay, Vivek Shah

Historically, videos which start automatically on Web pages and in mobile apps can be offensive to users, but the approach taken by Facebook by setting videos to autoplay without sound, is an important step forward for publishers and marketers, says Vivek Shah, chairman of the IAB and CEO of Ziff Davis, in ...

image
Mindshare’s Cridlin to Brands: Stop Seeking Fans on Facebook — “Organic Reach Is Non-Existent”

CHICAGO – Put your money where your mouth is. That’s the new mantra of digital ad execs who believe gaining free audiences by building viral social audiences is over. “There is an urban myth of organic reach, of something going viral,” Mindshare digital innovation and strategy MD Jim ...

image
AETNA Allocates Most Ad Spend to Digital; Big Piece is Programmatic Video

For the giant insurer AETNA, a majority of its advertising budget is spent on digital media and at least 10 percent of the total spend going to programmatic video, says Gary Templeton, head of media,  in this interview with Beet.TV With advent of the Affordable Health Care Act, AETNA has been focused  on ...

image
Brand Pair-Ups with Publishers Can Drive Key Metrics, Maxus’ Bahler

CHICAGO — Working with a publisher partner can be a smart strategy for branded content, especially to drive awareness and visibility, says Spencer Bahler, Managing Director-Chicago at Maxus in an interview with Beet.TV. “We have some challenger brands we represent and we look to partnerships to ...

loader