Scoop: Ad Dollars for Online Video “On Tap” as Diggnation Readies Beer Club Campaign……Beet.TV Hits 500 Episodes with New Set, Player and Search Functionality

By on 10/14/2007 8:13 AM @beet_tv

If you ever wondered why Diggnation co-hosts Kevin Rose and Alex Albrecht drink beer while co-hosting their show, maybe it’s all part of a business plan? 

Not sure, but Beet.TV has learned that the popular technology program will soon capitalize on the hosts’ beer consumption with the launch of the Diggnation Beer Club. 

Viewers will be able to get the beers featured on the show.  It’s a CPA (cost per acquistion) scheme.  More details to come.   (Maybe  Om Malik will have a Scotch drinking club on his show?)

Jim Louderback, the newly appointed CEO of Revision3, the emerging online video network, visited David and me at our newly reconstructed Beet.TV studios on Friday.  (Check out the new lighting!)

Jim shared his views of online video advertising monetization in our industry.  He says that what works now on Revision3 is in-show sponsor mentions.  He categorically rejects pre-roll ads.  You can grab the code for this interview here.


Lots of developments here at Beet.TV, including our new studio set-up.  We are delighted with our new, custom video player from Blip.TV — hope you like it too.  We’ve implemented a new custom search box from Google, which works really well. 

If don’t already, subscribe to Beet.TV via iTunes.  The quality is really amazing.

Finally, I am proud to say that today’s post is number 501, that’s a lot of video segments!  Thank you very much for watching and being part of our growth.   We are excited about the evolution of Beet.TV — please stay with us and let us know what you think.

— Andy Plesser


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