Charles Simonyi, Microsoft Former Chief Architect, Spaceman, Sees the Future of Software Development

By on 09/27/2007 1:46 PM @beet_tv

Yesterday at the Technology Review’s annual summit on the MIT campus, Charles Simonyi, former chief architect Microsoft where, he lead the creation of Excel and Word, made the keynote speech. 

He outlined a new approach to creating software, which is the business of his company Intentional Software. The system integrates "domain experts" with software developers.  Here’s a report on ZDNet and another on CNET

Charles Simonyi has accumulated quite a bit of wealth, Forbes put his net worth at $1 billion.  He is one of the first space tourists, having paid $20 million for a two week trip on the International Space Station.  His pal Martha Stewart accompanied him to Russia where she cooked a dinner to bring up in space for Charles and those lucky cosmonauts!

Doing the interview for Beet.TV here is Jason Pontin, editor and chief and publisher of Technology Review.

Speaking of Excel, it’s been in the news over the last couple of days with the discovery of a multiplication error.  We did not ask Charles about his thoughts about it. Darn!

Grab the embed of this clip.

Great Times at MIT!

Pontinjaipless

Hangin’ with Jason and Jai Singh (c), Editor-in-Chief of CNET’s News.com. Jai was Jason’s first boss way back in the InfoWorld days.  Jai flew in from San Francisco for the conference.

Img_1877

Much more video to come:  Great interviews with Kevin Rose, "our man in Paris" Tariq Krim of Netvibes and we "StumpledUpon" Garrett Camp! (The threesome above.) And others.  Also, we swung by Forrester Research in Cambridge for the scoop on the HD formats war, the future of PC’s and more.  Stay tuned to the purple channel!

– Andy Plesser

Recent Videos
image
No More Ratecards? Sky’s West On Addressable Ad Pricing

LONDON — If every TV ad campaign can be individually targeted, what good is fixed ad pricing anymore? UK satellite and telco provider BSkyB, which this year launched its AdSmart addressable ad initiative, envisages a spectrum of prices for different advertisers. “The conversation has moved on ...

image
For News Video, Go Long: HuffPost Live’s Sekoff

For serious news video, forget Vine’s microscopic content, says the co-creator of Huffington Post’s live streaming video network, HuffPost Live. “The average video being watched on mobile devices is getting longer,”HuffPost live president and co-creator Roy Sekoff tells Beet.TV in ...

image
Branded Content Works Best for Awareness, Agency Execs Concur

CHICAGO — Branded content still plays best as a brand awareness tool, rather than as a direct sales driver, says Vincent Geraghty, EVP and Executive Director of Production at Leo Burnett, in a panel discussion for Beet.TV. “Purchase and sales is a tough thing. When you’re talking about ...

image
Video Not Ready For Programmatic Primetime: GroupM’s Wanck

Digital video won’t follow display down the “programmatic” ad-trading route until publishers are ready and willing, says one of GroupM’s digital division chiefs. “For video to truly become programmatic, the reach will have to increase, there needs to be more ...

image
Facebook Targeting A Boon for Marketers, Havas’ Social Lead

CHICAGO — Facebook is a marketer’s dream for video, but brands need to be smart about how to use the targeting, fan base, and types of video on the social network, says Len Kendall, Director of Social Marketing at Havas Worldwide, in an interview with Beet.TV. “Because of segmentation and ...

image
TouchCast Useful To More Than Just Publishers: Schonfeld

TouchCast, the interactive video platform co-founded by former TechCrunch editor Erick Schonfeld, wants advertisers to start using its new video format as an engaging new ad format. The startup counts broadcasters and newspapers amongst early adopters on the editorial side. “Their people on the ...

image
Brands and Distributors Should Look for Shared Goals in Branded Content

CHICAGO — When embarking on branded content, a marketer should consider what part of its story fits best in that format, Cristel Turner, Director of Brand Advertising, Strategy and Business Marketing at U.S. Cellular, in an interview with Beet.TV. “What doesn’t lend itself as easily to a ...

image
Ziff Davis Enjoying ‘Renaissance’: CEO Shah

When Vivek Shah took over at the helm of PCMag.com publisher Ziff Davis, the company was still recovering after emerging from Chapter 11 bankruptcy protection, continuing to sell off properties. If he says so himself, Ziff Davis under Shah may has turned a corner. “Ziff is probably one of the more ...

image
Comcast Sees Big Growth in C3 VOD Viewing

While TV Everywhere tends to dominates the chatter about non-linear viewing, many cablers are actively marketing and delivering viewers for their existing VOD services. Comcast, for instance, logged its 30 billionth program viewed on demand in the last year and has seen 100% growth in time spent viewing in ...

image
Passion, Entertainment, Education Key To Brand Video: BPN’s Hiland

CHICAGO — What are the key ingredients to a making a video that works both as editorial and marketing? One big barbecue food maker mixed entertainment, education and a healthy dose of passion. IPG’s BPN chief strategy officer Chris Hiland tells Beet.TV in this recorded panel interview how his ...

image
Video Beats Display, Nearly As Good As TV: comScore’s Fulgoni

CHICAGO — Digital video is performing highly as an advertising medium, and nearly approaching the volume of TV in some quarters, says one of the leaders of venerable media metrics house comScore. “You need about three times as many display impressions to get to the same lift in impact which you ...

image
IAB’s Shah: Too Many Viewability Platforms Will Hurt Industry

Viewability, the recently-defined metric that defines whether an online ad slot is really viewable by consumers is a wholesale change for the industry – but its benefits may be blunted as too many platforms are vying to help advertisers capitalize, according to Ziff Davis CEO and IAB chair Vivek Shah. ...

loader