Top Jersey Paper Launches Video Blog of Consumer-Generated Content on YouTube — Jeff Jarvis Advice to Newspapers: Make Your Video Clips Viral, Provide Embed: Former CBS News Chief Says Network News Must Embrace User Generated Content Too!

By on 02/02/2007 6:28 AM @

View a transcript of this interview

This week at the AlwaysOn On Media conference, I had the good fortune to catch up with two profound media observers: blogger Jeff Jarvis who consults to major newspaper companies and Andrew Heyward, former president of CBS News. 

Jeff says that newspapers and media sites should provide an embed code so that video clips can be shared virally and not be restricted to the limits of the publication’s Web pages. 

This is remarkable: He told me that New Jersey’s largest newspaper, the Newark Star-Ledger (Advance/Conde Nast) has just launched a video blog of content from reader with clips hosted YouTube.   

In a related development, Red Herring  reports that The New York Times will introduce cosumer generated video to the site — and the video players will allow the embed code to be shared.

Andrew Heyward, a 30 year veteran of CBS News and past president, told me that broadcast news executives must begin to embrace community-generated content.  How things are changing!

Both inteviews are craftily edited together.

Andrew is involved with several pursuits these days including sitting on the board of the NewsMarket, a company that provides institutional and corporate video to media users around the globe.

The NewsMarket had a lovely dinner on Tuesday evening for a handful of (lucky) AlwaysOn attendees.  The dinner featured an after dinner chat between Marketwatch columnist Bambi Francisco and Revver CEO Steven Starr.  What a media week!

Lr_the_newsmarket_board_member_andrew_he_1

Here’s Andrew Heyward (left), me and Bambi and Steven sitting.

Andy Plesser

(Coming clean:  The NewsMarket is a former client of Plesser Holland, publisher of Beet.TV)

Financial Times Has Video Interviews with Corporate Executives

More in the realm of traditional news gathering, the Financial Times has a very good series of interviews with business leaders.  The interviews are well done and edited — and the FT provides transcripts of the interview, which is an added plus.  The lastest one is with Disney’s Bob Iger.

Andy Plesser

, , , ,

Recent Videos
image
Tribune Picks Taboola For TV Sites’ Content Marketing: Report

Big media companies are increasingly keen on locking in long-term native advertising commitments, if the latest of two big announcements this week is anything to go by. Tribune Media’s broadcast subsidiary Tribune Broadcasting, whose TV stations include KTLA of Los Angeles and WGN-TV of Chicago, is ...

image
Mediaocean Extends Digital Video Ads With Videology

Mediaocean, which currently helps ad buyers plan, execute and analyze advertising on TV using software, is about to get greater traction in the online video world, through a partnership with Videology. The integration will make online video ad inventory amassed by Videology buyable by Mediaocean‘s ...

image
TV Everywhere Authentication Rates Improving, Marty Roberts of thePlatform

In-home, improved authentication protocols can dramatically improve the consumer experience for TV Everywhere, says Marty Roberts, co-CEO of thePlatform in an interview with Beet.TV. In some cases, log-in failure rates are north of 40% and that’s too high to be sustainable. However, when multichannel ...

image
Video Ad Customization Platform Eyeview Raises $15 Million in New Venture Round

Eyeview, the New York-based company that provides marketers with the technology to personalize digital video ads to specific consumers, has raised an additional $15 million, the company announced on Monday. More on the raise and other developments reported here on Re/code by Peter Kafka. Last month, we spoke ...

image
AOL Presents iJustine In Chicago: the Beet Video Summit w/ McDonald’s,Target, Digitas, Havas and...

iJustine, a pioneering  innovator  in the Web originals space will headlining a two hour video summit on the emerging medium of digital video. Also participating will be  brand marketers  from McDonald’s and Target and media agency execs from Digitas, Havas and Starcom MediaVest Justine will speak ...

image
Digital Means ‘World Of Opportunity’: DigitasLBi’s Shlachter

NAPA, CA — As much as it poses challenges, the ongoing explosion in digital media is also opening up a wealth of new opportunities for marketers to reach consumers, says DigitasLBi North America’s chief investment officer Adam Shlachter. “The numbers are there now – if you look at ...

image
NBC Launches Programmatic Division Across Properties

NAPA , CA — NBC Universal recently launched a programmatic initiative called NBCUx as part of an effort to enable data-centric buying across its properties. As programmatic buying spreads in usage, the key is to view all inventory in this potential light, says Aaron Radin, SVP Partnerships and Portfolio ...

image
thePlatform’s mpxReplay Enters VOD Encoding Fray

Comcast-owned video management outfit thePlatform is launching a new product with aims of helping content owners encode broadcast material for VOD quicker. So-called mpxReplay can be used to help viewers watch recently-aired shows as catch-up VOD or to start over watching currently-airing shows. “We ...

image
Web Star iJustine Joins Brands and Ad Execs in Chicago for Video Summit with AOL and Beet.TV

Video star iJustine, whose series on AOL about wearable tech has gotten some 20 million views in its first season and is now in season two, will be among the speakers at a video summit in Chicago on November 19 at the Soho House.   The program will take a look at how Web creators, brands and their agencies ...

image
FreeWheel Aims To Empower And Protect Advertisers, Publishers

NAPA, CA — Comcast-owned video ad server FreeWheel cut its recent partnership with TubeMogul to protect but empower both sides of the advertising chain, says FreeWheel business solutions GM James Rooke. The partnership sees advertisers use their own audience data to buy video ads via TubeMogul, ...

image
Brand Video Publishers Must Give Advertisers Freedom: Say Media’s Catto

Lifestyle digital publisher Say Media is gung-ho about producing branded content for advertising partners on its content sites – but that doesn’t mean it thinks it should have exclusivity over the ensuing material. “We give the partners rights and permissions to use that video content on ...

image
What Is ‘Programmatic’? Feigenson’s Three Rules

NAPA, CA — It’s one of the hottest media buzzwords of 2014 – but everyone seems to have a different definition for the set of new-wave ad-trading techniques collectively referred to as “programmatic”. At programmatic’s core, says Nielsen digital MD Andrew Feigenson, is ...

loader