Top Jersey Paper Launches Video Blog of Consumer-Generated Content on YouTube — Jeff Jarvis Advice to Newspapers: Make Your Video Clips Viral, Provide Embed: Former CBS News Chief Says Network News Must Embrace User Generated Content Too!

By on 02/02/2007 6:28 AM @

View a transcript of this interview

This week at the AlwaysOn On Media conference, I had the good fortune to catch up with two profound media observers: blogger Jeff Jarvis who consults to major newspaper companies and Andrew Heyward, former president of CBS News. 

Jeff says that newspapers and media sites should provide an embed code so that video clips can be shared virally and not be restricted to the limits of the publication’s Web pages. 

This is remarkable: He told me that New Jersey’s largest newspaper, the Newark Star-Ledger (Advance/Conde Nast) has just launched a video blog of content from reader with clips hosted YouTube.   

In a related development, Red Herring  reports that The New York Times will introduce cosumer generated video to the site — and the video players will allow the embed code to be shared.

Andrew Heyward, a 30 year veteran of CBS News and past president, told me that broadcast news executives must begin to embrace community-generated content.  How things are changing!

Both inteviews are craftily edited together.

Andrew is involved with several pursuits these days including sitting on the board of the NewsMarket, a company that provides institutional and corporate video to media users around the globe.

The NewsMarket had a lovely dinner on Tuesday evening for a handful of (lucky) AlwaysOn attendees.  The dinner featured an after dinner chat between Marketwatch columnist Bambi Francisco and Revver CEO Steven Starr.  What a media week!

Lr_the_newsmarket_board_member_andrew_he_1

Here’s Andrew Heyward (left), me and Bambi and Steven sitting.

Andy Plesser

(Coming clean:  The NewsMarket is a former client of Plesser Holland, publisher of Beet.TV)

Financial Times Has Video Interviews with Corporate Executives

More in the realm of traditional news gathering, the Financial Times has a very good series of interviews with business leaders.  The interviews are well done and edited — and the FT provides transcripts of the interview, which is an added plus.  The lastest one is with Disney’s Bob Iger.

Andy Plesser

, , , ,

Recent Videos
image
Asia-Pacific’s Diverse Range for Programmatic: Xaxis’ De Rijk

COLOGNE — Advertisers expect an extension of quotas governing television content to soon encompass online video, dampening digital advertising prospects. “There will be a big change in the video landscape in China in the coming months,” Xaxis Asia-Pacific MD Michel de Rijk told Beet.TV in ...

image
Carat’s Rhind Welcomes Better Video Segmenting

COLOGNE– Bigger scale and smaller segments are helping entice advertisers in to the online video space, says media planning agency Carat. In this video interview with Beet.TV at DMEXCO, global chief digital officer Anthony Rhind welcomes moves by big platforms to satisfy buyers’ wishes for more ...

image
Programmatic Video Ads Set for Big Growth in Europe, AOL’s International Chief Explains

COLOGNE – Programmatic video advertising around video on demand, which encompasses some 50 percent of the UK market today, will grow in Europe to some 75% in the months ahead, says Graham Moysey, Head of AOL International, in this interview with Beet.TV He shares observations on the various market ...

image
JWT’s Jeff Benjamin on How Data & Distribution Are Transforming Creative

COLOGNE — Digital creative is on the cusp of a transition that will be driven by data and new forms of distribution, says Jeff Benjamin, Former Chief Creative Officer at JWT North America,  in an interview with Beet.TV about the future of video. “There is a theme of data-driven creativity with ...

image
Growing Demand For Video Quality Tests Networks: Akamai’s Michel

AMSTERDAM — Networks are going to have to get smarter in the future if they are going to cope with booming demand for high-quality video, says network technology group Akamai. “Demands of audiences are going to increase, expecting broadcast-levels of quality,” Akamai product marketing ...

image
Investment Banker Terence Kawaja: M&A in Digital Space to Quicken with Strategic Investors

COLOGNE –  The pace of M&A in the adtech sector will heat up in the months ahead with the entrance of big, new strategic investors, says Terence Kawaja, CEO and Founder of the New York-based boutique LUMA Partners. We interviewed him last week at the DMEXCO show where he delivered a speech on the ...

image
Total Transparency Can Hinder Ads: Xaxis’ Moore

COLOGNE — Ad buyers are increasingly calling for outright and advance understanding over where they place ads. But, in the data frenzy, you can know too much, suggests WPP’s Xaxis chairman David Moore. “There’s a lot of misconception about transparency,” he tells Videology CEO ...

image
RTL-SpotXchange Deal Validates Programmatic: SpotXchange’s Merwin

COLOGNE  – Programmatic video ad tech platform SpotXchange says its sale of a stake to broadcast group RTL is a “huge validation” of the space, as it aims to take the new-wave ad-trading techniques to a much wider audience. “We’ve got better control, better insights - but ...

image
Google’s Chip Hall Reveals ‘The Programmatic Playbook’

COLOGNE, Germany – Google’s DoubleClick Ad Exchange buyer development head thinks he has the recipe to create “a very nice virtuous cycle where every (ad) impression is smarter than the last”. Chip Hall calls it “the programmatic playbook, and he tells Beet.TV about the five steps ...

image
BuzzFeed’s Jonah Peretti: Native Advertising is Not Easy

COLOGNE –  BuzzFeed, has pioneered “native advertising” as it has long eschewed conventional display banners.  While “native” is widely cited as an emerging monetization strategy for publishers, it’s not easy to do, there is a “high bar” to reach success, ...

518415177_1_648_367
Brightcove Expands Ad Support with “Hybrid” Solution, Integration w/ DoubleClick & FreeWheel

AMSTERDAM –  Brightcove, the digital videos services company, has introduced a “hybrid” solution for its media company customers to have the ability to choose a client-side, server-side, or hybrid ad insertion solution.   The system provides integration with ad servers such as ...

518415175_1_648_367
Brightcove Announces “Fastest” Video Player at IBC Show

AMSTERDAM – Brightcove, the big global  provider of video management and delivery services, has launched its first stand-alone video player, which is the “fastest” to load, says David Mendels, CEO in this interview with Beet.TV He states that the Brightcove player is the second most widely ...

loader