Microsoft Readies “Flash Attack” for the New Year

By on 12/04/2006 8:46 AM @

We’ve been talking about Flash, the application found in nearly all browsers to view video and other rich media.  There’s no doubt that without Flash, YouTube and virtually all consumer-generated video sites or professional publishers would not be streaming millions of clips every day.

Microsoft is about to introduce Microsoft Expression Blend, which some industry watchers expect will be a challenge to Adobe’s Flash.  It’s hard to say how quickly the Microsoft product will impact this streaming world. Here Dan Rayburn, the longtime head of Streaming Media.com, shares his thoughts.  Dan expects this Microsoft initiative to have a big impact on the industry in 2007.  Here’s what he tells me:

"As the debate over the Flash and Windows Media formats continues

to rage on in the industry, so does the battle between Adobe and Microsoft over which platform will reign supreme. Adobe is hard at work on Flash 9 and the Apollo project while Microsoft, not to be outdone, has announced it is working on a competing product, now called Microsoft Expression Interactive Designer, the release of which would coincide with that of their next-generation Windows operating system, Windows Vista . Although the target audiences of Expression Interactive Designer and Flash overlap somewhat, Microsoft is targeting its product towards creating user interfaces for Windows Presentation Foundation programs, while Flash focuses on user interfaces that run on many platforms, primarily over the web. It’s exciting to see that Microsoft is once again going to get back into this game and push its video format."

STREAMING VIDEO IS A COMMODITY AND ITS AS EASY AS FAXING



Here’s my post-conference interview with Dan Rayburn at Streaming Media West in San Jose last month.  Dan marvels about how things have changed over the years and streaming video has become a commodity.  Dan is working hard to pull together Streaming Media East in New York in May.  Don’t miss it!

Microsoft sends mixed messages – ZDNet’s Mary Jo Foley reports on Microsoft’s web design tool strategy.

Andy Plesser

, , ,

Recent Videos
image
David Bell on Luck and Mentors

In his long career in advertising, David Bell, Chairman Emeritus of Interpublic Group, considers himself fortunate for lucky strokes and great mentors. He’s been CEO of four companies, including two of the biggest holding groups, and has advised both Google and AOL. He’s worked his way up to the ...

image
Content Marketing Key to Reach Millenials, Fullscreen’s McGurn

AUSTIN — Interruption is the enemy of millennials, making content marketing even more vital to reach this younger group, says Kevin McGurn, head of sales for Fullscreen, the YouTube multichannel network, in this interview with Beet.TV. McGurn joined the company earlier this year. Fullscreen works with ...

image
Horizon Media Tests ‘Advanced TV’ Ad Targeting: Campanelli

AUSTIN — Media agency Horizon Media doesn’t think true programmatic ad buying is coming to television any time soon – but that isn’t stopping it from trying out some of programmatic’s techniques to understand ad targeting better nevertheless. Horizon Media national TV SVP David ...

image
The Economist Shakes Up The White Paper: Sukacheva

AUSTIN — Over the years, when most people have talked about The Economist’s online strategy, discussion has centered around its access model. Right now, that is three free articles a week – but this is not the only horse the publisher has in the race. The Economist Intelligence Unit (EIU) ...

image
Media Agency of the Future is Based on Advisory Model, Interpublic CEO Michael Roth

Keep your head down, stay focused and be competitive. That’s the advice of media industry veteran Michael I Roth, Chairman and CEO of Interpublic in this interview on the changing nature of the advertising business. “Don’t worry about this job, or someone else’s. Keep your head down ...

image
Mobile Video Ads Going Prime-Time: Opera Mediaworks CEO

AUSTIN — The online advertising world is fast moving from the medium screen to the small one. As it does, it can nevertheless recapture some of the advertising benefits boasted by the TV before them, says a mobile ad tech boss. “Mobile is now the first screen,” Opera Mediaworks CEO Mahi ...

image
CNN, the Economist, Financial Times, Reuters, the Guardian Join Programmatic “Coop” powered...

AUSTIN — Earlier in March, The Guardian announced it was leading a coalition including CNN International, the Economist the Financial Times and Reuters to pool their ad inventory for programmatic international sale. The exec whose company powers the so-called Pangea Alliance says such comings ...

image
Online Video Exploding Globally and Starcom’s Amanda Richman Explains Why

AUSTIN – Online video is showing dramatic growth.  It is by far the fastest growing ad medium. In a closely watched quarterly report titled  Advertising Expenditure Forecasts, the big media agency ZenithOptimedia has just reported that online video grew last year at a blistering rate of 34% to ...

image
AOL CEO Armstrong Looks Ahead to a Consumer-Centric Economy

If you heard the economy was about to go in to “reverse”, you would probably be pretty worried. But consumers should actually welcome the coming era with open arms, according to AOL CEO Tim Armstrong – for, what he dubs “the reverse economy” will leave them richer. ...

image
Branded Content Key Focus of Digital Media, BoA Says

AUSTIN — Advertising has moved well beyond the thirteen-week cycles of the past and into branded content as the focus for the future, says Anne Finucane, Global Chief Strategy and Marketing Officer at Bank of America, in this interview with Beet.TV. “What’s here to stay is being able to ...

image
Ogilvy’s Shelly Lazarus on Long-Term Career Success

When advertising veteran Shelly Lazarus began her career more then 40 years ago, marketers dreamed then about truly being able to communicate one to one with customers. Now, that’s a reality and presents an enormous opportunity for the industry and those leading the digital charge. “When I was ...

image
Horizon CEO Koenigsberg on the Transformation of the Media Agency

AUSTIN — The new media agency of the future needs a “white canvas mindset” says Bill Koenigsberg, President and CEO of Horizon Media, in this interview with Beet.TV. “With the way the world is changing so fast, each day you need to come in and paint a new picture. You have to keep ...

loader