Viral Video and Fundraising: Revver’s Steven Starr Has a Vision — Revver Launches Innovative Program with Larry Lessig’s Creative Commons

By on 11/09/2006 9:16 PM @

I think the coolest guy I met at the Vloggies in San Francisco last Saturday night was Steven Starr, the founder and CEO of Revver, the viral video sharing network based in LA. 

Steven and I had a great talk about the potential of viral video in fundraising.  Not just speculating about the future either; Revver has just launched a novel visibility/fundraising program for Creative Commons

Not merely a fan of Larry Lessig’s not-for-profit organization that help creators make money from their work, Revver uses CC licenses so that people can legally share the videos in the Revver network across the Internet.

Steven thinks that this sort of viral distribution of fundraising messages could be successful for various non-profits and for brands seeking to enhance their visibility through cause marketing.  I totally agree and we’re going to be exploring this topic over the next week or so.

Here’s a really interesting background story about Steven on the CC blog. You gotta love a guy who got his start in the entertainment business working with Bob Marley

Forget the 60-Second Spot, Marketers are Making Their Own TV Shows Online

The Snicker’s Show has 1 million views in just five episodes, The New York Times reports on Friday in an article by Louise Story.

Andy Plesser

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