Steven and I had a great talk about the potential of viral video in fundraising. Not just speculating about the future either; Revver has just launched a novel visibility/fundraising program for Creative Commons.
Not merely a fan of Larry Lessig’s not-for-profit organization that help creators make money from their work, Revver uses CC licenses so that people can legally share the videos in the Revver network across the Internet.
Steven thinks that this sort of viral distribution of fundraising messages could be successful for various non-profits and for brands seeking to enhance their visibility through cause marketing. I totally agree and we’re going to be exploring this topic over the next week or so.
Forget the 60-Second Spot, Marketers are Making Their Own TV Shows Online