Where’s the Money in Online Video? It’s About Advertising Placed on Searchable Video Clips, Predicts PodTech Founder John Furrier

By on 08/18/2006 3:25 PM @

John Furrier is the most successful player in the commercial podcast space. He has created top notch podcasts for a number of leading tech companies. Now, he’s working with audio and video producers to build a large inventory of radio and video content. John expects to monetize all this through advertising.

During his interview he told me that video search is the key to this. Folks will search what they want and advertisers will place ads around that content.

His company PodTech has been well funded by top-tier VC’s to the tune of $5.5 million. And, as first reported here on Beet.TV, he’s recruited Robert Scoble to join his growing enterprise.

We caught up with John at the AlwaysOn Summit at Stanford last month. It was great to get his take on the industry and where PodTech is going. John told me how astonished he is by the explosion in online video and that PodTech is moving quickly in the video space.

Also at the conference, we spoke with Scoble who told us a little about plans for his upcoming television show on PodTech.

Check out this Video of Kara Swisher, Chad Hurley and Others…..

Speaking of AlwaysOn, there is some great online video of the conference. You should check out this panel on community generated content moderated by Kara Swisher of the Wall Street Journal with panelists David Goldberg, Head of Yahoo! Music, Michael Robertson, CEO, MP3Tunes, Chad Hurley, CEO, YouTube and Michael Arrieta, Senior VP, Sony Pictures

— Andy Plesser

Rumor or Fact?  Amazon Getting into Online Video with New "Store"???

Just read an interesting story on CNET about rumors about Amazon’s efforts video with some sort of new e-commerce play.  Worth keeping an eye on this.

YouTube Cracks Internet Top-50 – We hear so much about the popularity of YouTube that it’s hard to believe the site only JUST became one of the top-50 sites on the  Internet. 

Attention Video Bloggers — and those aspiring to our noble cause, it’s worthwhile to join the Yahoo! videoblogging group.

Interesting Piece in Sunday’s New York Times Week in Review about the "YouTube Election"  — check it out.

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