Rocketboom Goes BoingBoing in New Partnership

By on 06/14/2006 3:43 PM @

The world’s most influential blog is teaming up with the world’s most influential vlog. During Rocketboom’s turn on the stage at the Vloggercon conference, co-founder Andrew Baron announced that the hit vlog would be partnering with BoingBoing to create a video blog version of the popular blog.

Andrew explained that BoingBoing was an inspiration for the creation of Rocketboom and then announced the plans to create their vlog in the upcoming months. We’ll keep you posted on this as it develops.

In addition to Andrew, the hit vlog was represented by emcee Amanda Congdon, and three others of the production team, including Amanda’s brother, who were on-hand at the conference to talk about how they got started, exactly how long it takes to film their shorts (answer: an entire day), and their business model, including ad rates that are upwards of $85,000 dollars a week.

The gang from Rocketboom also talked about how valuable posting an episode a day was to garnering a following of loyal fans. While it takes a lot of time and energy on everyone’s part to create a segment a day, it keeps viewers coming back for more. Vloggers take note.

Here Andrew shares some of what he’s learned while producing Rocketboom. He advises vloggers to get out in the vloggosphere and explore, embrace different video platforms and take over the niche programming market.

— Kate Lyon

Other relevant news of interest to The Beet’s readers:

>> CNET’s Molly Wood was the featured guest on NPR’s “Future Tense” yesterday afternoon. Listen in as Molly talks about viral Internet videos and how companies are affected when their products become the star in this unpredictable media.


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