Google “Wants all The World’s Video,” and File Size DOES NOT MATTER!

By on 06/13/2006 2:58 PM @

All the world’s videos? That’s a lot of storage! We knew that Google Video had changed its user interface and video approval process just a couple weeks ago and we had some questions for Hunter Walk, a Business Product Manager at Google Video when I visited the Googleplex in Mountain View, Ca. on Friday with my associate Kate Lyon (We posted some of the interview about Google Video late Friday night.)

We were stunned to hear from Hunter that Google Video DOES NOT LIMIT THE LENGTH OF FILE SIZE. Here’s the Google upload guidelines – see for yourself. The implications of this are enormous. It boggles the mind to consider the amount of storage needed for such an undertaking.

YouTube and Yahoo! Video limits video size to 100 MB. The nifty hosting service we use, VideoEgg, keeps files uploads to under five minutes.

Hunter told Beet.TV that Google wants to upload “all the world’s videos” – unlimited file size is certainly a bold step in that direction.

What follows are the comments given to Beet.TV by Hunter Walk, Google on June 9 and published today, June 13, 2006:

“So, as you point out, Google Video doesn’t have any restrictions on file size or numbers of videos you can give us. When we say we want all the world’s video, we really do want all the world’s video. And while when people think of web video, they often think of short two, three, four, five minute clips, there is actually a lot of popularity in the longer form video, both in professional media that’s coming on-line, such as maybe movies, and TV shows, but also in user created video of great length. Some examples would be, there are some 9/11, or September 11th documentaries that were originally only available on Google Video and these range in length from 15 minutes to 90 minutes, very long form, that maybe otherwise wouldn’t have a place to get distribution, but these individuals are able to just upload them to Google Video and then direct interested parties to Google Video to playback, or even embed them on their websites to play to their own audience.”

– Andy Plesser

Andykategoogle_2
Andy and Kate at the Googleplex

Also, check out the front page story in today’s New York Times by John Markoff and Saul Hansell about Google’s huge new computing center in Oregon –  we wonder if some of those giant files from Google Video will reside there?

And thanks to Ellen Lee at the San Francisco Chronicle for her reference to The Beet in her post on Robert Scoble’s decision to leave Microsoft.

, , , , , , ,

Recent Videos
image
Ooyala Buying Videoplaza To Enhance Video Advertising Breadth

They are two of the best-known names in online video service provision – and now they are coming together as one. Video streaming service Ooyala, itself now owned by Australian telco Telstra, is acquiring its video advertising peer Videoplaza. The buying company says the deal “allows Ooyala to ...

image
Videology Opens TV Practice To Make Buying Smarter

Videology has established a strong profile for itself by helping TV ad buyers make intelligent decisions to buy online video ads. Now it wants to help them buy good old fashioned TV ads in the same way. The New York-based company is opening a dedicated TV practice. As CEO Scott Ferber tells The Wall Street ...

image
Interstitial Better Than Auto-Play: Jun CEO Mulls New Mobile Ads

CHICAGO – Ad network Jun Group’s CEO Mitchell Reichgut “recoils” when he hears about auto-playing ads, the new format being picked by Facebook and others to deliver video messages. But that doesn’t mean he won’t try introducing interruptive ads of his own. ...

image
Facebook is Redefining the Value of of Video Autoplay, Vivek Shah

Historically, videos which start automatically on Web pages and in mobile apps can be offensive to users, but the approach taken by Facebook by setting videos to autoplay without sound, is an important step forward for publishers and marketers, says Vivek Shah, chairman of the IAB and CEO of Ziff Davis, in ...

image
Mindshare’s Cridlin to Brands: Stop Seeking Fans on Facebook — “Organic Reach Is Non-Existent”

CHICAGO – Put your money where your mouth is. That’s the new mantra of digital ad execs who believe gaining free audiences by building viral social audiences is over. “There is an urban myth of organic reach, of something going viral,” Mindshare digital innovation and strategy MD Jim ...

image
AETNA Allocates Most Ad Spend to Digital; Big Piece is Programmatic Video

For the giant insurer AETNA, a majority of its advertising budget is spent on digital media and at least 10 percent of the total spend going to programmatic video, says Gary Templeton, head of media,  in this interview with Beet.TV With advent of the Affordable Health Care Act, AETNA has been focused  on ...

image
Brand Pair-Ups with Publishers Can Drive Key Metrics, Maxus’ Bahler

CHICAGO — Working with a publisher partner can be a smart strategy for branded content, especially to drive awareness and visibility, says Spencer Bahler, Managing Director-Chicago at Maxus in an interview with Beet.TV. “We have some challenger brands we represent and we look to partnerships to ...

image
Leo Burnett’s Geraghty on Branded Content Breakthroughs for Coke, P&G

CHICAGO — Coca-Cola’s groundbreaking small world machines campaign has won awards and reached around the world, but it wasn’t easy to pull off. The goal of the branded content effort was to showcase corporate responsibility but also bridge borders, says Vincent Geraghty, EVP and Executive ...

image
Attribution Is Changing The Currency Of Media: Adap.tv’s Ackerman

Marketers may be moving in to an era when they no longer pay for advertising based on the likelihood of reaching a number of people of a particular kind – but based on actual end product sales as a result. AOL recently acquired two companies in the “attribution” space which will enable this ...

image
Mobiles Are Now Subscribers’ TVs & DVRs: Comcast’s Strauss

In the age of smart glass everywhere, what’s the difference between a TV and a phone anymore? Comcast Cable wants to give its subscribers value by offering them content from their home TV on devices out of home. In this video interview, the company’s video services SVP and GM Matt Strauss tells ...

image
Havas Social Marketing Chief: Branded Content Must Pair with Consumers’ Social Habits

CHICAGO — Branded content is slated to replace the traditional 30-second spot, says Len Kendall, Director of Social Marketing at Havas Worldwide, in an interview with Beet.TV. “Think about the millenial sitting on the couch watching TV, when the ad pops up they are on their phone, and during the ...

image
Collective is Using Digital to Drive TV Ad Planning for “TV2.0″

Collective, a programmatic advertising technology company, is using its ad decisioning engine to buy linear television, explains Eoin Townsend, Chief Product Officer, in this interview with Beet.TV   The amount of video inventory to be bought on a programmatic basis is quite, small and limited largely to ...

loader