Self-Serve, Fraud Fight & Forecasting Focus For New-Look ZypTV’s Sareen

LAFAYETTE  CA – After rebranding from ZypMedia to ZypTV, the San Francisco-based company is planning three big initiatives: A self-service connected TV ad-buying platform for small and medium-sized ad agencies and brands. A drive to limit connected TV ad fraud. Real-time forecasting of ad inventory and audiences. Founded seven years ago, ZypMedia has until now […]