You Are Now Entering Advertising’s Sixth Age: Yieldmo’s Picard

As societies and industries advance through the years and the eras, it would be tempting to assume that things generally get better, easier. In digital advertising today, the ecosystem is wrestling with a host of changes that seem to make business more challenging. But, in this video interview with Beet.TV, Eric Picard, chief product officer […]


Test & Learn Your Way To Post-Identity Future: Yieldmo’s Bradner

With so much in flux underneath the traditional foundation of digital advertising, many ad buyers are confused about how they will find their best audience anymore. Apple has reduced the use of app identifiers, whilst cookies are being deprecated. In this video interview with Beet.TV, Lisa Bradner, GM analytics at ad data software company Yieldmo, […]


Only 20% Of Ads Will Be Addressable, Brands Need A Solution: Yieldmo’s Yavonditte

If you thought Apple’s privacy controls for users posed a challenge to advertisers identifying consumers, wait until Google finally gets around to deprecating cookies. Google may have delayed its switch-off for third-party tracking cookies in Chrome until 2023. But, in this video interview with Beet.TV, Yieldmo’s CEO Mike Yavonditte says the erosion of targetability presents […]